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Host and General Manager of ALF Insight, Amanda Rosevear, chats with Oya Mustafa, the newly appointed Head of Partnership Innovation at Chelsea FC, and former Chief Growth Officer at Not Normal Group, about how to approach growth intentionally and mistakes to avoid.
Oya tells us why it’s important to understand and analyse your data and define the meaning of growth before chasing new business and why you should prioritise efficiency over simply being busy.
She also shares the four sales personas she’s created – the tree shaker, the pirate, the transformer and the unicorn. Which one are you?
Oya also advises how to avoid key blockers including emotional attachment to the wrong opportunities and the qualities you need to master sustained growth.
Plus find out about Oya’s listener challenge as she reminds you to ask, “what kind of growth are we actually trying to create?”
00:00 Welcome and Guest Intro
01:31 What Growth Really Means
03:21 Oya’s Four BD Personas
06:28 Start with the Numbers
12:47 Intentionality and Alignment
16:14 Blockers to Growth Plans
18:22 Sustaining Focus Over Time
22:54 Everyone Owns Growth
25:52 Growth vs Sales Explained
28:53 Quickfire Questions
32:29 One Thing to Start Today
34:25 Wrap Up and Listener Challenge
If you want to do business with the UK’s leading brands, request an ALF Insight demo.
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