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00:00:06.844This is Nothing by Anarchy, the show that explores and subverts sports, entertainment, media, hollywood, a bunch of other stuff.
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00:00:09.211Whatever you think is interesting, let me do it here.
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00:00:11.070Welcome to Nothing by Anarchy.
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00:00:13.323Alright, welcome to Nothing by Anarchy.
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00:00:17.150I'm Chad Sanders and I have two devices in front of me today.
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00:00:41.610Because I am delirious, because I ate last night at Tim's house Sweet Chick, I had a bacon, cheddar, waffle, barbecued fried chicken, jalapeno, hush, puppies and cheese grits, and then I was up in the middle of the night last night.
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00:00:45.729Because of that, do you know what hush puppies, why they're called hush puppies?
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00:00:48.368I think didn't you just tell us this?
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00:00:51.287I don't know why are they called hush puppies?
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00:00:52.070No, maybe I shouldn't.
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00:00:53.805Did you get this from True Detective or something?
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00:00:56.746No, I got somebody else told me this why.
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00:00:57.869Because of history.
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00:01:03.652Well, go ahead and tell us, Morgan, now that you've made a part of our opening segment tell us.
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00:01:09.349Like when slaves were running, the dogs were chasing them.
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00:01:11.093They would give them that.
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00:01:12.483Throw them fried cornmeal.
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00:01:13.245Yeah.
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00:01:14.960Okay, thank you.
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00:01:16.665Happy Martin Luther King Day to you all.
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00:01:20.451That is Morgan's slave history segment.
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00:01:23.266So glad we got to that.
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00:01:28.403Okay, so moving on, morgan never changed.
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00:01:34.751I talk about you just every single day now, because everybody in my life knows about you.
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00:01:57.329My friend today this morning somebody was like I'm moving to DC, and one of my friends who you know was like oh, he was recommending someone in DC who I should work with and he was like he said something like oh, like he's kind of like Morgan, but like not as good, and I feel like that's how people feel about a lot of people.
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00:01:59.191Anyway, okay, that's not the point.
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00:02:00.400There's a lot of shit for us to get to today.
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00:02:01.742Today is one of those shows.
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00:02:10.895Sometimes I come in here and by the time I stand in front of this camera, I'm like already so worked up about something that it's very easy for me to just like exercise it in front of you.
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00:02:17.090And today is not one of those days, and I think it's because of my delirium.
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00:02:28.627The snow, it's like really nicely, beautifully snowing outside, which hasn't snowed this much in Morgan tells me, 700 days, was really nice.
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00:02:30.128This morning I got to like wake up.
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00:02:31.229There was snow outside.
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00:02:33.072Let my dog out in the snow.
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00:02:36.875She was like sniffing it and believing paw prints everywhere and running around and stuff.
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00:02:37.515It was really cute.
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00:02:41.802But then I was stuck in traffic on the way in here.
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00:02:42.503You guys don't care.
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00:02:43.605All right, let's get to the point.
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00:02:54.167The point is, the point is today we are flipping the show, so usually I come in and I do.
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00:02:56.491I can feel my chipmunk cheeks from these headphones.
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00:02:58.133I hate the chipmunk cheeks.
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00:03:05.929Usually we come in and we do, you know, we do the segments and then when we get to the end of the show, we kind of like turn it on.
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00:03:11.195You know, we turn the lens on you, the audience, and we do like okay, what questions were asked on Instagram?
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00:03:12.683What did people comment?
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00:03:13.165Blah, blah, blah.
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00:03:16.421Something is happening right now.
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00:03:27.955The reason why eight partially, why eight so ravenously last night, is because our live show is on February 8th, but that's a Thursday in Washington DC, so I have about three weeks.
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00:03:29.036Is that three weeks?
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00:03:29.901How many?
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00:03:31.245How many weeks is that from Thursday?
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00:03:32.709Is that it's three weeks from Thursday?
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00:03:33.211Yeah.
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00:03:35.167Wow, that's pretty soon.
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00:03:36.841Two, three, yeah.
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00:03:40.125Okay, we have to figure some things out.
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00:03:44.008Um, but live shows three weeks from Thursday.
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00:03:52.396So, like, that's generally about how much time I give myself to like, eat healthy, work out three times a week and feel how I want to feel when I get to the thing.
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00:03:54.586So why did I even mention that?
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00:03:58.163Oh, that's why it grows yesterday, because that starts today.
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00:04:12.995Now, regarding the live show, okay, there's a couple things we're going to talk about today that I think regard building audience, building audience and like, just like, building.
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00:04:17.562Let's call this an act, okay, because I don't know what else to call it.
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00:04:21.468Yes, it's a podcast, yes, it's a show, but, like those don't tell you what it is.
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00:04:21.648Like.
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00:04:28.682This is in the way that you know you might have a traveling Uh, what's the word?
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00:04:33.951Like improv group or an artist or the next thing or the next thing.
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00:04:34.932Like this is an act.
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00:04:35.754It has layers.
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00:04:47.449Part of one of those layers is that it comes to your town and does it show in front of you, and I have been thinking since we set the date for the live show.
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00:04:51.305I'm going into this because people ask me frequently.
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00:04:56.113I just got a question this morning about, like, creative process on some of these projects and launching things.
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00:05:06.473I've been thinking frequently about you, the audience, the consumer, the user, the watcher, the whatever, the commenter.
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00:05:17.848Um, because there's some combination of giving you what I think you want and giving you what I want you to have.
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00:05:30.502That goes into deciding what the material is like, what the, what the run of show is for the live show, and I'm just going to be honest, I'm going to stop waving this iPad around, I'm just going to be honest.
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00:06:00.021Um, I recently had a conversation with Tim about Dave Chappelle and I think every artist has the sweet spot is when what you want to give someone is the exact same thing that they needed or wanted, like when what you have to offer and what you feel right offering what you feel good offering is the thing that they want and where there is attention.
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00:06:41.326I find for any writer, director, actor, producer, producer, comedian, comic, whatever where there can sometimes be attention is when the thing that you have, like the thing you feel inspired to give, is at odds with what the audience actually wants, like what they actually came to get from you, and I think that we sometimes honestly give too much generosity to the artist when they don't give us what we want and we say, oh well, they're an artist, like they were so inspired they just had to give us this thing.
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00:06:51.747That was asked, even though what I really came for was this, and what I see in Dave Chappelle right now I'm going to use, I'm going to co-op Tim's words.
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00:07:14.553Tim's words were and I'm paraphrasing, so I hope I don't fuck it up but like there's someone who is doing a show, giving a performance, and also someone who, in his own mind, is taking some sort of stand and his stand is against being told what he can and cannot say, that offends LGBTQ communities, trans communities, etc.
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00:07:19.769Let's like leave, like leave the moralities of that just like aside.
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00:07:49.103The point for me is this there's someone who is standing on a stage saying this is what I want to give them, regardless of what they want, and I think Dave Chappelle is probably at a place in his career, when he has done so much of the former, which is giving the audience what they want, that he is either disenchanted with the audience and what they want or just regard, just disregards it all together, because he's like I don't care, this is what I want to say, I don't care.
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00:07:57.031This is how I feel this is what I'm going to give you one way or another, whether you order pizza or a burger or spaghetti, you're getting scrambled eggs.
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00:07:57.593I don't care.
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00:08:40.115I currently and this is and this, I think, is a mistake that many creative people walk into the creative path with I came into this path with some level of entitlement about what my own vision was for what I wanted to give to the world, and I told myself I'm going to write what I want, I'm going to create what I want, I'm going to spew what I want, regardless of what's marketable, regardless of where they're, and not in totality, not in absolutes right.
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00:08:46.631Once I actually started to craft the things that I was making, like my book, I was sensitive to okay, what are the market trends?
00:08:46.631 -->
00:08:49.498Oh shit, george Floyd, now's a good time to put my book out.
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00:08:54.166Hurry up, simon and Schuster Like, let's go, let's do this, but like, by and large, I came into this.
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00:09:01.441I think the way that so many young creative people do, which is my voice, is special and I have something to say.
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00:09:03.183I don't care what people want from me.
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00:09:05.307I don't care what's selling in the marketplace right now.
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00:09:06.668I don't care what the studio is like.
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00:09:21.734I don't care, I don't care, I don't care, like I'm nice, this is what I do, and, as a result, I watched marketers who pay very close attention to what audiences want and what studios want and just like what's already selling.
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00:09:41.743And I think those people push to the front of the line, regardless of their creative talents, because what they could do even if they couldn't do what I could do, which is sit in front of a computer and write something compelling, or sit in front of a computer, and then they had a phenomenal draft and craft a scene.
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00:09:46.729They had something we're going to talk about cheat codes later and this is a cheat code.
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00:09:48.530They had an understanding of.
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00:09:56.924They had an understanding and ability to sell, like they had an sorry, they had an understanding of what was sellable and they had an ability to sell.
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00:10:10.783And so they could reach over to people like me and grab at our plates and sucker us into giving them like oh, that's so cute, chad, that you're working on your little screenplay or whatever.
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00:10:14.509Like, hey, do you think you could give me this thing for my thing?
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00:10:18.437And then they take that, and then they take that and they run off and sell it.
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00:10:23.143But that's because they're focused on something that's very important, which is the consumer, the audience, the marketplace.
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00:10:35.197I think at this point in my path, I feel quite full with regards to my own almost selfish creative experience.
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00:10:54.576I've done some projects that are, I think, quite artistic, have a very singular point of view, have been prestigious, have been complimented, have been written about, have been shared.
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00:11:08.028But I think, in my process, in my career and in my actually like truly in my life right now, it is time to focus a little bit on what does somebody else need?
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00:11:09.048Like what?
00:11:09.048 -->
00:11:21.659Like what will be generous if, if somebody comes to our Nothing but Anarchy live show and they only get 100% of what they as a, I've seen already, like Morgan and I.
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00:11:35.394We haven't talked about ticket sales, we'll talk about them afterward, but I know, I think I know a dozen people off the top of my head who at least have said that they bought a ticket, and I think of all of them as super fans of this show, all 12 of them.
00:11:35.394 -->
00:11:38.244I think of Morgan's checking right now in front of me.
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00:11:42.893Don't do that, morgan, because I'm going to see your face, whatever it turns into, morgan.
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00:11:44.780I know, I know I know so.
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00:11:48.884So I can't believe you, morgan.
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00:12:05.258So what I'm saying is what has brought me joy, what has brought me joy and some peace when I feel nervous thinking about our live show is think about their faces, like.
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00:12:07.399Think about when you're standing in front of the room.
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00:12:21.115Think about who is looking back at you and what they need to walk out of that room with, what they need to go back into their life, with what they need to go back into their relationships with I mean, just like with humans what they need to go back and stew on.
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00:12:23.719What do they need to go back and stir the pot on at work?
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00:12:24.399What are they like?
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00:12:29.524What thing that they tucked into a drawer somewhere that is truly their creative dream like?
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00:12:55.847What's the thing that they need to go back and pull out and dust off and get back to work on, like think about that and if I can literally like take myself out of it and just truly like be a conduit of reflection back to that, I think we will do a good job that regards that, I think I mean I've heard so many artists offer this and like not to be too cute about it.
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00:12:59.250This is something I have learned over time myself by trial and error.
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00:13:06.678Is you want to be like the whistle, like the wind blows through the whistle and the sound comes out on the other side?
00:13:06.678 -->
00:13:10.548We're going to talk about cheat codes.
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00:13:22.995Morgan asked me or she brought up today, as I'm sitting, I sent Morgan a 10 second clip of myself sitting in standstill traffic today and this was either right before or right after we talked about the docket.
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00:13:27.269But she brought up cheat codes, which I love.
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00:13:28.865I'm always looking for cheat codes.
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00:13:59.740Like I followed Tim Ferriss, I listened to I quite literally listened to probably 30 to 50 interviews a week, because I am looking to hear somebody say one or two things in a conversation, maybe that they don't even know they're saying that is poignant or that is insightful or that is genius, that can help me, like, get to where I'm trying to go just a little bit in more straight of a line.
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00:14:10.607I ask people who I think are smart all the time if you were trying to get from here to here, which steps would you skip?
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00:14:13.327Like, where, like, how do you skip the line on this?
00:14:13.327 -->
00:14:19.089Morgan shared an example with me regarding cheat codes, which is you were watching drink champs.
00:14:19.149 -->
00:14:19.830Drinkmasters.
00:14:20.210 -->
00:14:20.812Drinkmasters.
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00:14:24.706Excuse me, my nigga drink came out.
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00:14:26.211What is drinkmasters?
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00:14:37.568So Drinkmasters is a show on Netflix came out a while ago about mixologists that are really respected in their industry working in bars all across the nation.
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00:14:42.929All of them I forget how many started, but let's say there were like 20 that started out.
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00:14:48.030One of them was an at home bartender and she had never worked in a bar.
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00:15:24.101She got famous off of creating really pretty drinks at home and showing people like you can do it too, basically, and she was first one eliminated from the competition because in the show it was for people used to working in bars quickly at mass volume of drinks or whatever, and so it kind of brought up, like you know, this new age of people getting places through social media, through Tik Tok, through like whatever that get them to skip the steps of you know certain things to get to these levels, whether that's like good, bad, whatever that means.
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00:15:25.888So I asked you about that.
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00:16:00.231And you said something that also stuck with me, which is like sometimes it can seem as though cheat codes are built to skip the journey a little bit, and sometimes the journey is important, and that's something I want to try to dissect a little bit, because I think there's a truth in the middle there that is valuable, because I do recognize that while I'm always looking for cheat codes, I also very much do enjoy the wander of it all.
00:16:00.231 -->
00:16:06.893I'll tell you a cheat code that I think is bogus, right.
00:16:06.893 -->
00:16:18.500I'll tell you a fraudulent cheat code that I think is dated and archaic and it's lying in our face, I'm noticing.
00:16:18.500 -->
00:16:25.214Right yesterday I interviewed Nina Gloster, who was my high school sweetheart.
00:16:25.214 -->
00:16:26.682We went to college together.
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00:16:31.128She and I were both English majors in college.
00:16:31.128 -->
00:16:35.120I think she was an English major, sorry, but I think she was she is.
00:16:35.120 -->
00:16:36.846We worked together on rap shit.
00:16:36.846 -->
00:16:41.591She's a writer and she's been my friend for 20 years.
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00:16:42.482She's almost like family.
00:16:42.482 -->
00:16:43.145You know what I mean.
00:16:43.145 -->
00:16:45.052Like her family is like family to me.
00:16:45.052 -->
00:16:47.020Like her mom is like family to me, you know.
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00:16:58.051After we did so, I did a two hour interview with her about love, which was, I think, turned out very, very, very strong and I'm very excited to share that with the world when it's time, which will be soon.
00:16:58.051 -->
00:17:19.913But immediately thereafter I called her just to follow up, just to see how it went for her, see how she was doing, and we talked for another 50 minutes about the industry, just about the cold-heartedness, the snakishness, the savagery, the two-facededness, the weirdness, the capitalism of it all.
00:17:19.913 -->
00:17:21.664We just talked about the same things.
00:17:21.664 -->
00:17:24.202People have been complaining about the industry for a hundred years.
00:17:24.202 -->
00:17:25.761Right we now.
00:17:25.761 -->
00:17:32.644Now we are those adult working professionals who pick up the phone and call each other and say God damn, this shit is savage.
00:17:32.644 -->
00:17:49.950And she has a life that has embedded in it more foundational blocks that are at risk when the industry blows in unpredictable or savage ways.
00:17:49.950 -->
00:17:55.682She's got kids, she's married, she has a mortgage, like she has a lot.
00:17:56.724 -->
00:18:04.925You know that I don't have to keep upheld on top of this industry and similarly, my friend Leon.
00:18:04.925 -->
00:18:08.251I've known Leon since my freshman year of college.
00:18:08.251 -->
00:18:10.585He's called into this show screenwriter.
00:18:10.585 -->
00:18:13.163We co-write things together.
00:18:13.163 -->
00:18:25.521Sometimes he and I pick up the phone, maybe once every two or three weeks, just to catch up, and we always land in the same place on every conversation, which is like damn, this industry is fucked up.
00:18:27.259 -->
00:18:47.953Those hour long phone calls are like with those types of friends from forever are, in my opinion, so much more valuable than and I'm getting to the thing that I think is archaic and outdated and is not true anymore than any amount of like network that I have in this business.
00:18:48.339 -->
00:19:00.262Like I would trade 1,000 billion times over, I would trade my relationships to all the fancy famous people that I know for straight up, just those two people.
00:19:00.262 -->
00:19:33.990Because we are in a new era now and this is where I think there is a real then your network is your network thing I think, is, at least for me, hugely broken, because I think it puts the focus on ingratiating yourself to people with power and access and accolades and track records, and those people are already so well positioned to take advantage of you.
00:19:33.990 -->
00:19:37.605Once you meet them, the deck is stacked in their favor.
00:19:37.605 -->
00:20:06.482In my opinion, what's much more valuable right now, in today, is using the tools that you have to build something that makes people have to come to you, which is what we are doing here that attracts the type of people who you want to come and make offers to work with you, like at the beginning of this we set out with nothing, with, like you know, I mean no listeners, no anything.
00:20:06.482 -->
00:20:11.23210 months ago, I guess that was nine months ago, april right.
00:20:11.559 -->
00:20:12.323It was April 4th.
00:20:12.663 -->
00:20:18.961April 4th, so just over nine months ago, which feels both longer and shorter than it has actually been somehow.
00:20:20.420 -->
00:20:26.866But we set out, we're like, okay, let's go see like who like if anybody wants to fuck with us as sponsors, with nothing right.
00:20:26.866 -->
00:20:32.028And of course, the response is always like well, can we see the numbers?
00:20:32.028 -->
00:20:33.962And there were no numbers, there were no numbers.
00:20:33.962 -->
00:20:47.526Now I think what's likely to happen very soon, now that the numbers have shifted a lot, is that I believe that those conversations will start coming in our direction, because I've seen that happen every.
00:20:48.249 -->
00:20:54.669Every time you run out there and it's like fuck with me, fuck with me, fuck with me, work with me, work with me, help me, help me, help me, help me.
00:20:54.669 -->
00:20:57.888And you get the backside of everybody's ass.
00:20:57.888 -->
00:21:07.265And then all of a sudden, you put one foot in front of the other and now people turn around and they look up and they raise their eyebrows and they say, oh, that's something interesting, let me go get involved with that.
00:21:07.265 -->
00:21:13.702That's much more valuable than having a famous person's phone number and saying hey, will you please read my screenplay.
00:21:13.702 -->
00:21:25.901In my opinion, cheat codes All right, I don't have a landing point in this, but what I will say is we're going to talk about cheat codes more in a second, because I think the specific example you just gave about drink masters.
00:21:25.901 -->
00:21:28.267The woman on drink masters is like the.
00:21:28.267 -->
00:21:30.813In my opinion it is like the defined.
00:21:30.813 -->
00:21:31.682This is a good landing point.
00:21:31.682 -->
00:21:45.563It is like the defining existential conflict of our generations, I would say millennials, gen Z, gen X and these prepubescent creatures that are coming up behind Gen Z.
00:21:45.563 -->
00:22:03.169That is the tug and pull between what is true artistry and what is just somebody with a following is like something that I think so many of us are actually sitting with and grappling with day over day in real time.
00:22:03.169 -->
00:22:04.664It's keeping people up at night.
00:22:04.664 -->
00:22:07.366I'm looking at the docket and it has at the top of it.
00:22:09.319 -->
00:22:26.682I asked Morgan to mine some legitimate arguments against some of the things that I have said, because we really do get higher and higher engagement now and a lot of that engagement is like people.
00:22:26.682 -->
00:22:45.709Some people are just being asshole, some people are being positive and then there's people in between who are like they are supportive of the conversation and they just have a different point of view, and those ones I like, because I think there's something that I can go back and forth with a little bit on those on the show, not in the comments, not for me, not yet.
00:22:45.709 -->
00:22:49.965Let's finish this thing on the cheat codes, though.
00:22:49.965 -->
00:22:54.151So, like I said, I'm always looking for cheat codes.
00:22:54.151 -->
00:23:09.109I think that the thing about cheat codes, in my opinion, that is complex, or that is where there's conflict, is there are these two areas.
00:23:09.109 -->
00:23:14.368One is I think a lot of times the cheat codes are in broad daylight.
00:23:14.368 -->
00:23:33.229People are offering them, they are yelling them from the rooftops, they are in every direction you turn, you run right into the cheat code over and over, but you try to force your own logic and your own point of view on how you want your journey to go through the cheat code.
00:23:33.229 -->
00:23:34.541Here's my example.
00:23:37.380 -->
00:23:51.474Maybe the first or second conversation I had with my manager when I was trying to get started in this 2016, 2017 ish was start having a presence on your socials, start documenting your journey here.
00:23:51.474 -->
00:23:52.765This is interesting to people.
00:23:52.765 -->
00:23:54.085People will be into this.
00:23:54.085 -->
00:23:56.346Quincy used to tell me the exact same thing.
00:23:56.346 -->
00:23:57.525He's like why are you not?
00:23:57.525 -->
00:24:00.180This is like 2016, 2017, 2018.
00:24:00.180 -->
00:24:03.970This is getting my first book deal going to Hollywood with Los Angeles.
00:24:03.970 -->
00:24:06.006I'm going to Hollywood with Spike Lee.
00:24:06.220 -->
00:24:07.886This is writing on grown ish.
00:24:07.886 -->
00:24:10.448This is sitting in the room with Kenya Barris.
00:24:10.448 -->
00:24:17.853This is driving around Calabasas with Terrence J and going in Kanye's house.
00:24:17.853 -->
00:24:24.263This is, quite honestly, this is the stuff that is a lot more interesting than what my life is like right now.
00:24:24.263 -->
00:24:36.026My life is a lot more contained to a few processes and a different group of people that I think I have a more productive relationship with.
00:24:36.026 -->
00:24:44.887That was a part of my life and a process that would have been valuable for people to see, especially people who are just getting started.
00:24:45.700 -->
00:24:55.131But I used to tell myself the thing that I think a lot of people tell themselves, which is one I'm already so far behind the eight ball on this.
00:24:55.131 -->
00:25:04.648There are people who already have 10, 20, 30, 50, 100, a million thousand followers on these social platforms.
00:25:04.648 -->
00:25:05.824I am behind.
00:25:05.824 -->
00:25:08.888I also used to tell myself I'm not good at this.
00:25:08.888 -->
00:25:11.166That's what people love to say about social media.
00:25:11.166 -->
00:25:12.265I'm just not good at it.
00:25:12.265 -->
00:25:14.907I'm just like I don't know my way around the apparatus.
00:25:14.907 -->
00:25:22.362There is nobody who has that point of view on themselves, who is less technologically savvy than I am.
00:25:22.362 -->
00:25:49.690Nobody who is under the sound of my voice right now, who thinks that about themselves, is less interested or I should say, less apt to turn a camera on themselves, figure out the right way to format it, figure out the right way to hashtag it, figure out the right way to put it on their stories on this cadence, or share it with these people or tag these people.
00:25:49.690 -->
00:25:55.410Nobody is less suited to do that than I was, probably less than three years ago.
00:25:58.059 -->
00:25:59.163The cheat code was obvious.
00:25:59.163 -->
00:26:06.585My manager used to say it I would go to studios and pitch my projects At the top of the pitch, not the bottom.
00:26:06.585 -->
00:26:13.748You would be asked to put on the top of my fucking book proposal, not the back page, the front page.
00:26:13.748 -->
00:26:15.545How many Twitter followers?
00:26:15.545 -->
00:26:17.045How many Instagram followers?
00:26:17.045 -->
00:26:19.865What is the size of this person's platform?
00:26:19.865 -->
00:26:37.426We almost give too much magical power to these studios to think that they have some creative ability to suss out who has a strong, special, poignant point of view, who's got the voice that's going to break through.
00:26:37.426 -->
00:26:40.385They don't know that they're doing what I'm doing now.
00:26:40.385 -->
00:26:43.087They're looking at y'all to tell them that.
00:26:43.087 -->
00:26:47.528You tell them that by clicking follow on the people that you think are creative and interesting.
00:26:49.779 -->
00:26:52.108I had a conversation with that same Dave Chappelle conversation.
00:26:52.108 -->
00:27:03.367We were talking about Druski, the comedian who has tried stand up but doesn't like it as an art form, the stalwart comedians, the Kevin Hartz and such.
00:27:03.367 -->
00:27:05.653They tell him, like you got to get up here and do stand up.
00:27:05.653 -->
00:27:07.164You got to get up here and do stand up.
00:27:07.164 -->
00:27:14.284When I think of Druski, I don't actually think of a comic, I think of a producer.
00:27:14.284 -->
00:27:16.085That's what Druski is to me.
00:27:16.085 -->
00:27:20.130Druski builds a world that you live in for five minutes, three minutes, 90 seconds.
00:27:20.130 -->
00:27:29.590He can play any part in it and he can make you laugh and he can make you think a little bit and he can make you reflect and he can give you his honesty in those snippets.
00:27:29.590 -->
00:27:32.323He's a producer, his cheat code.
00:27:32.323 -->
00:27:40.306The reason why he's doing Sprite commercials and NBA commercials right now is because it built it.
00:27:40.306 -->
00:27:46.346It's not cause he did bit parts in little movies and shit like that, like it's cause he, he did.
00:27:46.386 -->
00:28:14.281The thing that we all know is the thing, and I'm sort of sitting right now in a place where I can see the dimensions of this box and if any one of y'all thinks you're, if any one of you guys thinks you're getting around this to a New York Times bestseller or a green lighted movie or whatever is your creative dream, if you think you're getting around it like, if you think you're getting around.
00:28:14.281 -->
00:28:25.313I'll be specific Turning that fucking camera on yourself, self-surveying yourself to tell people what you have going on.
00:28:25.313 -->
00:28:38.828If you think you're getting around it, just remember that that means you are doing something that Issa Rae was not able to do, donald Glover was not able to do, rick fucking Bo Burnham was not able to do.
00:28:38.828 -->
00:28:47.484Like, the cutoff age at the people who have been able to pull that off reliably is like 40.
00:28:47.484 -->
00:28:51.309There's a few exceptions to the rules, but that's because there's exceptions to rules.
00:28:51.309 -->
00:28:54.487Like you don't have to.
00:28:54.688 -->
00:28:59.265You could do it this other way and it's in like and it's okay, it's not going to wreck your life.
00:28:59.265 -->
00:29:02.549Like, it's not going to, it's not going to change.
00:29:02.549 -->
00:29:06.644You know who you are in such an existential way that you don't recognize yourself.
00:29:06.644 -->
00:29:11.506On the other end, like I'm I know I'm telling you something and you're looking at me and you're like that's scary and I don't believe you.
00:29:11.506 -->
00:29:16.411But like, what is scarier to me is that your dreams will never come true.
00:29:16.411 -->
00:29:17.422This is what.
00:29:17.422 -->
00:29:18.866This is what it is right now.
00:29:18.866 -->
00:29:22.009But that's a cheat code that I wanted to ignore.
00:29:22.009 -->
00:29:23.944It's just, it's a, it's a like.
00:29:23.944 -->
00:29:26.030It was right there in the box, it was right in my face.
00:29:26.030 -->
00:29:33.653It was a headline and it was like boom, another cheat code is you got to give up bad money.
00:29:33.653 -->
00:29:35.506Like, you got to say no to bad money.
00:29:35.506 -->
00:29:37.221You, you, you like.
00:29:37.602 -->
00:29:48.065I spent two years working on direct deposit and, man, am I proud of the creative outcome of that project.
00:29:48.065 -->
00:30:28.345But it took so much more than two years out of me in terms of, like, what it cost me, what it cost me in emotional energy, working with the studio, trying to finagle, like, trying to make my the rest of my life work around it as such a like, as such a bomb, in the middle of my whole shit, like, and I knew it at certain points that I could have pressed the eject button, but I was so I had such Stockholm syndrome about being so deeply in it that I just couldn't, like, I couldn't get myself to believe things will be okay even if you don't finish this, and that's something that I can't like.
00:30:28.345 -->
00:30:46.070Now that I've seen that as a cheat code, like, life always fills in the three months in front of you that you think are just going to be empty if you turn down that other thing yes, morgan nods, because Morgan has a hundred jobs and she's always been offered new ones, so that's another cheat code.
00:30:46.070 -->
00:31:00.804But the thing okay, now let me get to the point about the cheat codes like knowing, okay, hearing them as step one, accepting them as step two, and then the third step and this is, I think, where most people actually get fucked up is like is application.
00:31:02.259 -->
00:31:09.085Intelligence to me is not just the ability to absorb and spew information, and God damn it.
00:31:09.085 -->
00:31:13.663So many men specifically think that's what intelligence is is to know a fact.
00:31:13.663 -->
00:31:14.405Right?
00:31:14.405 -->
00:31:38.685So many, all right, now, I'm just going to a slight detour here, but there are so many annoying people in my life not in my life there's so many annoying people who think that to know something is interesting, who think that to know something is valuable, who think that to know something and to be able to tell it to someone else is, in and of itself, a personality trait.
00:31:38.685 -->
00:31:57.009And, frankly, I am just learning how to process the frustration that I have with those people, because they are the first people to offer you advice when you're trying to make something happen, and so often it is advice that they themselves have not used.
00:31:57.009 -->
00:32:12.105Intelligence to me is the ability to absorb and apply information, like to learn it and to use it and I find, because of fear, of putting one foot in front of the other, because of failure and because of ego, that your theories might not be right.
00:32:12.105 -->
00:32:13.990So many people stop after step one.
00:32:14.920 -->
00:32:17.709You know that you got to do the socials to make things happen.
00:32:17.709 -->
00:32:23.590If I asked y'all how to do it, you guys would be like you got to build your socials up.
00:32:23.590 -->
00:32:30.692You would say that to me if I was like hey, y'all, how do I get my next book to sell?
00:32:30.692 -->
00:32:32.42310x the copies for my first book?
00:32:32.423 -->
00:32:38.470I got to hope and believe that none of y'all would be dumb enough to tell me write a better book.
00:32:38.470 -->
00:32:40.343Like, come on man.
00:32:41.265 -->
00:32:47.643I think the savvy among us and even the less savvy would say you need to build your audience.
00:32:47.643 -->
00:32:52.119You need to know who you are selling the book to and then sell it to them Like.
00:32:52.119 -->
00:33:08.309That part is easy, but the hard part is getting through all of your layers of ego that tell you why you're too artistic and too prestigious and too much of a good, normal person to turn the phone on you and self-surveil yourself.
00:33:08.309 -->
00:33:19.429And then the second step is like getting through the fear, the fear that you will turn that fucking phone on yourself and say yada, yada, yada, and nobody will care.
00:33:19.429 -->
00:33:23.105This is a surprise question for Josh.
00:33:23.105 -->
00:33:25.946Josh, I saw your ads start dropping, for your course.
00:33:27.799 -->
00:33:28.402My course.
00:33:28.402 -->
00:33:30.960Yeah, Plugged the course real quick.
00:33:30.960 -->
00:33:31.761It is Be Heard.
00:33:31.761 -->
00:33:35.171Volume 1, a better guide to conversational podcasts.
00:33:35.599 -->
00:33:36.523And where can people find?
00:33:36.585 -->
00:33:36.625it.
00:33:36.625 -->
00:33:40.088There's a link in my bio at brokenpodcasting on Instagram.
00:33:41.580 -->
00:33:49.779And I was like I saw you in front of the camera and I was like happy I was why are you laughing?
00:33:50.945 -->
00:33:52.855It's funny how you said that I was happy.
00:33:52.855 -->
00:33:54.300Do you?
00:33:54.320 -->
00:33:59.182guys see what I mean when I say I'll just say some shit and Morgan will just like she's not even like.
00:33:59.182 -->
00:34:01.949Anyway, you're the best.
00:34:01.949 -->
00:34:03.381Never change, josh.
00:34:03.381 -->
00:34:04.265How did you feel?
00:34:04.265 -->
00:34:11.172How did you feel like having your moving face and body so much, like facing the people?
00:34:11.532 -->
00:34:16.851I'm not going to lie, I've watched that shit like thousands of times because it's still very weird to me.
00:34:16.851 -->
00:34:38.246What you're saying is so true, because it's like if you are doing anything creative and even though, like selling a course, people might not see it as creative, but I'm the face of the course People are not going to really fuck with you if they don't know who you are and have an idea of who they're dealing with.
00:34:38.246 -->
00:34:43.130People have to realize, like familiarity is key to selling anything.
00:34:43.130 -->
00:34:51.585The more familiar you are to people, even if they don't know you, you have to make them familiar with you in some way, shape or form, and I'm trying to do that.
00:34:51.585 -->
00:34:55.065I'm selling ass, just like you right now, like I have a ton more promo.
00:34:55.065 -->
00:34:56.585You're going to be seeing my face a lot.
00:34:56.585 -->
00:34:57.925I'm going to be talking a lot.
00:34:57.925 -->
00:35:01.048I'm going to be pimping this shit for a long, long time.
00:35:01.199 -->
00:35:03.327So yeah, do it Good.
00:35:03.327 -->
00:35:04.661So, ass, bro.
00:35:04.661 -->
00:35:11.746By the way, when I get, I think this much is clear.
00:35:11.746 -->
00:35:19.786But when I get indignant about stuff like this, like I'm talking to myself, I'm coaching myself up chatty.
00:35:19.786 -->
00:35:22.708It is scary, keep going.
00:35:22.708 -->
00:35:24.425Like, keep doing the thing.
00:35:24.425 -->
00:35:25.563It's so.
00:35:25.563 -->
00:35:31.686It's so scary Like yes, chad, you're going to keep seeing your little snaggle tooth on the bottom row over and over in these videos.
00:35:31.686 -->
00:35:33.786You're going to think everybody's staring at it.
00:35:33.786 -->
00:35:34.503You're going to.
00:35:34.503 -->
00:35:38.083You're going to think you look like a chipmunk because the headphones are squeezing your cheeks.
00:35:38.083 -->
00:35:39.686But fuck it, keep doing it.
00:35:39.686 -->
00:35:51.949Yes, you're going to look at this video of yourself promoting the live show, where you just look like you feel like such a nugget and you just feel like so chipper, like a fucking Alvin in the chipmunks, but Morgan says it's good.
00:35:51.949 -->
00:35:53.103So just post it.
00:35:53.103 -->
00:35:53.907Like, just do it.
00:35:54.219 -->
00:35:56.427And it did get more views, likes and comments.
00:35:56.427 -->
00:35:56.668It did.
00:35:57.519 -->
00:35:58.364It got way more engagement.
00:35:58.364 -->
00:35:59.302I'll.
00:35:59.302 -->
00:36:01.909I'll tell you what, and I think that was because Morgan was right.
00:36:01.909 -->
00:36:11.630I think being approachable, being smiley, being, um, showing people the side of me that actually is, that person is much more welcoming, especially for a live show.
00:36:12.599 -->
00:36:24.027And I did something in that video, in the, in the caption, which is quite subtle, I think, to the untrained eye, but it is important and I've learned it over and over and over again as a cheat code.
00:36:24.027 -->
00:36:31.125It's steep, it seems simple and obvious, but you have to tell people what you want them to do with your shit.
00:36:31.125 -->
00:36:37.190I wrote in that caption please share this with whoever, whatever, whatever.
00:36:37.190 -->
00:37:00.309And I came back to my phone, maybe a few, a couple hours after having posted it and five people had shared it and like, maybe that sounds like nothing, but five people with 800 followers means about 50 to 100 people each If they put it on their stories, which means like that's 250 to you know 500 new people that will see that video and maybe three of them will buy a ticket.
00:37:00.309 -->
00:37:02.286Like that is good enough.
00:37:02.286 -->
00:37:04.760So I don't know, man.
00:37:04.960 -->
00:37:08.108Did you want to talk about the journey versus skipping steps?
00:37:08.389 -->
00:37:11.768Yes, and this is something that I actually believe about.
00:37:11.768 -->
00:37:14.246I think we're using language right.
00:37:14.246 -->
00:37:24.067We're, we're, we're bending language to try to make something make sense to us, which is I'm trying to get from here to there.
00:37:24.067 -->
00:37:29.248How do I get there in a straight line as opposed to a squiggly line?
00:37:29.248 -->
00:37:32.286That's what I'm calling skipping steps.
00:37:32.286 -->
00:37:34.684Sometimes, sometimes, like this is man.
00:37:34.684 -->
00:37:36.309I read this in Peter teal.
00:37:36.309 -->
00:37:37.211Of all people's books.
00:37:37.211 -->
00:37:40.474I do not support Peter teal, but I read this in what's his book?
00:37:40.474 -->
00:37:42.563Good to great, zero to 100, one of those?
00:37:42.563 -->
00:37:46.483Zero to one, one of those, whatever he said.
00:37:46.523 -->
00:37:52.242If you have a five year, if you have a five year goal, see if you can get there in six months.
00:37:52.242 -->
00:37:55.626Sometimes the goal is not what you're actually saying it is.
00:37:55.626 -->
00:37:57.282Sometimes it's like man.
00:37:57.282 -->
00:38:03.909If you're telling me that your goal is to be on a TV series, sharpen the goal, because you can make a TV series.
00:38:03.909 -->
00:38:07.969If what you mean is you want to be on a Hulu show, like that's more specific.
00:38:07.969 -->
00:38:17.065But if you're telling me, like your goal is, you want to be, you want to have a podcast about soccer, god forbid.
00:38:21.286 -->
00:38:22.047Like I just don't get it.
00:38:24.300 -->
00:38:28.389I'm just like huh, but like you could do that.
00:38:28.389 -->
00:38:28.780You could.
00:38:28.780 -->
00:38:32.427That podcast could literally be live tomorrow if you so chose.
00:38:32.427 -->
00:38:41.559So when we talk about journey versus skipping steps, I actually don't think there is any way to skip steps.
00:38:41.559 -->
00:38:46.733I think it's like the steps are whatever are required to get to the thing.
00:38:46.733 -->
00:38:52.378Sometimes we add steps that are made up because somebody else told us those steps were important.
00:38:52.378 -->
00:39:13.275Like I'm sure not to keep using Issa Rae as the example here, but like I'm sure, before Issa Rae started Awkward Black Girl on YouTube, somebody told her the way to have a TV series is you got to go to film school, you got to go intern at a production company, you got to go shadow directors on sets and maybe she did some of those things.
00:39:13.275 -->
00:39:20.054I don't know the story itself, but like the only thing that's required to have a TV series is to have a TV series.
00:39:20.054 -->
00:39:41.438Like and I do think it's okay to skip certain steps because you don't actually know where the journey's going Like maybe you're just jumping to, you're jumping from Lily Pad one to Lily Pad four on your way to Lily Pad 25, but you don't, like you can't see what's past Lily Pad four.
00:39:41.438 -->
00:39:45.594You're just trying to like we're talking about this live show, live show, live show, live show.
00:39:45.594 -->
00:39:53.259I could have told myself like, oh well, there's some steps I got to go through before I do a live show and charge people for tickets.
00:39:53.259 -->
00:39:56.313You know like first we got to do a freebie and then we got to.
00:39:56.313 -->
00:39:58.331Then we got to.
00:39:58.331 -->
00:40:04.393You know reach, x amount of somebody would have told me 100% if I had asked somebody for permission to do this.
00:40:04.393 -->
00:40:07.914They would have been like well, you got to have this many downloads per week before you do a live show.
00:40:07.914 -->
00:40:21.753If I go Google it right now, I'm certain there is some talking face blog person who is out there who would say podcasts only sell tickets if they have this many listeners and this size of audience.
00:40:21.753 -->
00:40:22.737Et cetera, et cetera, et cetera.
00:40:22.737 -->
00:40:33.398But it's like no man, if the point of what we're doing here is, at some end I want to be performing for audiences, like we can do that with what we have.
00:40:33.398 -->
00:40:37.476There's nothing that stops us from that, because I don't know what comes after that.
00:40:37.476 -->
00:40:46.815I don't know if maybe we get up there and then the next thing is that, oh, we sold out this live show and there were a hundred more people who wanted to buy a ticket, like shit, we could have done two.
00:40:46.815 -->
00:40:49.976Maybe we'll come back next week, maybe we'll come back next month, whatever.
00:40:49.976 -->
00:40:51.494Maybe we'll do another one in another city.
00:40:51.494 -->
00:40:52.579You just I don't know.
00:40:52.579 -->
00:40:56.514I just I'm being very podcasty today, but this is how I feel.
00:40:56.514 -->
00:40:58.175Okay, let's move on.
00:41:01.329 -->
00:41:06.393Last thing I'm gonna say about Journey and cheat codes is cheat codes are part of the journey and the journey.
00:41:06.393 -->
00:41:13.536To me, enjoying the journey, is not about taking all the extra steps that people say are necessary.
00:41:13.536 -->
00:41:17.740To me, it's honestly, just about making sure you don't.
00:41:17.740 -->
00:41:33.315For me, it's like reminding myself to be in each step as I'm in it, like to observe it, to feel it, to notice it, to enjoy it, to, if it's painful, feel the pain of it, like it's that.
00:41:33.315 -->
00:41:38.177Those are the things that I also am going to need later as I tell the story of what happened here.
00:41:38.177 -->
00:41:41.137So that's how I feel about Journey and cheat codes.
00:41:41.137 -->
00:41:43.996Yes, morgan, it's almost one.
00:41:43.996 -->
00:41:51.956All right, this is an abrupt change, but we're about to call Quincy to talk about CJ Stroud's performance in the playoffs, in the NFL playoffs yesterday.
00:41:51.956 -->
00:41:53.175Wow, that was incredibly abrupt.
00:41:53.175 -->
00:41:58.735When we come back, we'll do what I said we're gonna do at the very beginning, which was yeah, we're just starting.
00:41:59.030 -->
00:41:59.411Which was?
00:41:59.431 -->
00:42:04.898talk about people's comments and responses to some of our stuff here.
00:42:04.898 -->
00:42:09.797Yo Hi Quincy, Hello Quincy Avery.
00:42:10.130 -->
00:42:11.594Can you give me literally three minutes?
00:42:13.773 -->
00:42:14.054Yes.
00:42:15.269 -->
00:42:16.235Okay, give me three minutes.
00:42:16.235 -->
00:42:17.655All right, let me put my headphones on y'all.
00:42:18.150 -->
00:42:19.675All right, no rush, we're just live.
00:42:19.675 -->
00:42:20.913I'll start setting it up.
00:42:20.913 -->
00:42:28.217All right, for anybody who doesn't watch NFL football, the NFL playoffs started this weekend.
00:42:28.217 -->
00:42:46.326The Houston Texans, led by rookie quarterback CJ Stroud, beat the breaks off of the Cleveland Browns, led by Joe Flacco and Quincy's one, quincy.
00:42:46.326 -->
00:42:50.818I don't know how Quincy would say, but I'll say Quincy trains CJ Stroud.
00:42:50.818 -->
00:42:52.635He is one of his pupils.
00:42:52.695 -->
00:42:54.139Cj Stroud is one of Quincy's pupils.
00:42:54.139 -->
00:42:56.074He set the league on fire this year.
00:42:56.074 -->
00:42:57.077As a rookie quarterback.
00:42:57.077 -->
00:43:22.538He has been one of the best, has had one of the best rookie seasons ever for a rookie quarterback, and I, after each CJ Stroud performance lately, have been texting Quincy to prod him to Peacock about the success of CJ Stroud, to like take a victory lap on how well CJ Stroud is playing right now, and he doesn't seem to want to, which I don't.
00:43:22.538 -->
00:43:26.672It's like I can't totally put the pieces together on why that's the case.
00:43:26.672 -->
00:43:29.579Because Quincy is a strong marketer.
00:43:29.579 -->
00:43:48.135Quincy is also a, I would say, a flamboyant personality when it comes to being being like raising his hand and being like hi, I'm good, I'm really great, like look at me, look at what I can do in a way that, I think, serves his business and probably himself.
00:43:48.135 -->
00:43:49.856But, quincy, what's the problem?
00:43:49.856 -->
00:43:53.353Why will you not take a victory lap publicly about CJ's performance?
00:43:55.690 -->
00:44:01.693Well, I think that I take victory laps in different ways, but I never.
00:44:01.693 -->
00:44:06.476I never do it when somebody plays and I'm like, oh, I did this right.
00:44:06.476 -->
00:44:13.139If somebody else says something, I oftentimes will be coasting, but I'm never the one who actually said it.
00:44:13.139 -->
00:44:18.556Do you remember the time on football night in America where Tony Dungey was talking about me?
00:44:18.556 -->
00:44:23.534Like I would post it that, but I would have never told anybody like, hey, deshaun played bad.
00:44:23.534 -->
00:44:24.257He called me.
00:44:24.789 -->
00:44:26.436We worked out on the field after the game.
00:44:26.436 -->
00:44:28.235We fixed a lot of the issues.
00:44:28.235 -->
00:44:33.355I met with the coaching staff, I gave them a plan for practice and then he played his best game.
00:44:33.355 -->
00:44:34.318That we get to that.
00:44:34.318 -->
00:44:35.755I would never say those things.
00:44:35.755 -->
00:44:40.436But if somebody else says it like, yeah, I will repost that.
00:44:40.436 -->
00:44:54.856But in the same way that if somebody plays bad you have to take credit, then you'd have to do the same thing if you were the front runner on all these broadcasting on one of your guys as well, because I have a lot of guys who don't do well at the same time.
00:44:57.130 -->
00:45:00.581Okay, well, all right, we'll come back to that.
00:45:00.581 -->
00:45:07.213Here's what I'm gonna ask you, quincy, do you think CJ Shaw was nervous in his first playoff game?
00:45:09.889 -->
00:45:11.777Yeah, I mean undoubtedly he was nervous.
00:45:11.777 -->
00:45:15.773I actually had an opportunity to talk to him a little bit before the game.
00:45:15.773 -->
00:45:18.715He was nervous, but he was remarkably calm.
00:45:18.715 -->
00:45:27.434For some of you was nervous right, he's been through a lot of really big moments in his life that I think had prepared him for this situation, but he was definitely nervous.
00:45:28.650 -->
00:45:30.074I was thinking about you.
00:45:30.074 -->
00:45:31.478I'm just gonna be honest.
00:45:31.478 -->
00:45:33.476I was thinking about you in the shower a few days ago.
00:45:34.197 -->
00:45:34.880Yeah, you.
00:45:37.150 -->
00:45:44.619And I was thinking specifically that what you do as a coach for these guys.
00:45:44.809 -->
00:45:57.715I think there are probably translatable theories and methods that would probably work for high performers in a bunch of different arenas.
00:45:58.710 -->
00:46:27.235Specifically, I was thinking about I'm about to do our first proper live show in DC on February 8th, and I grew up doing plays and I was on a kid's show and played sports in front of audiences and stuff, and truly I do think that I got used to doing stuff in front of live audiences as a kid, but I haven't done that in a really, really long time, like not in a real way.
00:46:27.235 -->
00:46:27.777You know what I mean.
00:46:27.777 -->
00:46:44.315And there's, I remember there being a certain level of nervousness that actually would be helpful to what it was that I was trying to do, but if it went too far it would be bad and if it was too low I might not rise up for the moment, kind of thing.
00:46:44.315 -->
00:47:00.396But I wanted to ask you about like how much of what these guys' professional quarterbacks, like what they do, is so in a microscope and it is so much in front of a live audience of tens of thousands of people.
00:47:00.396 -->
00:47:06.576Like how much of an impact does the live audience have on them as performers?
00:47:09.597 -->
00:47:15.838I think oftentimes before the game starts, it has more of an impact than anything.
00:47:15.838 -->
00:47:55.940Like as you walk into that arena, as you are hearing your name called as you run in, but then after the game starts not in most of your experiences when you were doing your shows but they don't even hear the crowd, oftentimes right into the plays over, like they're celebrated and then they know this, but they don't hear voices, they don't see the fans like they see the football field and they do such a great job of like compartmentalizing the thing that they're doing from all those things around the thing that they're doing, so the pressure happens prior to the play or if they think about the result of what happens.
00:47:55.940 -->
00:47:57.255If I don't do this thing.
00:47:57.255 -->
00:48:02.101Well, but it's not necessarily like hearing the fans roar or cheer.
00:48:02.101 -->
00:48:08.300Yeah, it affects the communication, but it doesn't affect your mental every single play.
00:48:09.190 -->
00:48:13.260What do you teach them anything about drowning out that noise?
00:48:13.260 -->
00:48:16.655Or is that something that they show up ready to do when they're professionals already?
00:48:19.449 -->
00:48:22.597The guys that I have, the guys that I work with at the highest level.
00:48:22.597 -->
00:48:26.019That's not something that I would work with them on, right.
00:48:26.019 -->
00:48:28.739That's something that like maybe a mental coach or things like that.
00:48:28.739 -->
00:48:40.536Like the way that I coach mental is more so that they know that they're prepared for these moments, not so much like let me give you the mental exercises so you're not thinking about this thing at this moment.
00:48:40.536 -->
00:48:57.217No, all the things that I do mentally are so that they know that when the difficult shit happens like the most difficult part about doing the thing that you're required to do at the highest level happens you're prepared and, over the prepared, you've done something more difficult than the thing that you're about to do in training session.
00:48:58.010 -->
00:48:58.713You don't want them to be.
00:48:58.713 -->
00:49:01.356My job is to prepare them in that way.
00:49:02.231 -->
00:49:04.217You also coached Jordan Love, is that correct?
00:49:04.217 -->
00:49:07.552Yeah, we've worked together, you've worked together.
00:49:07.552 -->
00:49:12.780He just annihilated the Dallas Cowboys.
00:49:12.780 -->
00:49:16.536It looked like he was completely unfazed by every like to the untrained eye.
00:49:16.536 -->
00:49:19.135It looked like he was totally unfazed by everything they threw at him.
00:49:19.135 -->
00:49:28.079What is there anything that those two guys have in common in terms of preparation when they like to get up for a moment like this?
00:49:28.079 -->
00:49:29.474It was a big moment for both of them.
00:49:29.474 -->
00:49:30.193They were new to it.
00:49:31.050 -->
00:49:31.391Yeah.
00:49:31.391 -->
00:49:39.432So the thing about being new is like you can't have confidence in a new moment because confidence comes from knowing that you can do the thing.
00:49:39.432 -->
00:49:45.193But they're both prepared the highest, of high levels, right?
00:49:45.193 -->
00:49:50.695I've worked with a lot of guys so I don't think there's anybody who prepares better than those guys.
00:49:50.695 -->
00:49:58.411Like Jordan Well had the advantage of being in Green Bay, wisconsin, so there's not much else for him to do with the size of football games.
00:49:59.025 -->
00:50:00.311Not sure people think about him that way.
00:50:00.311 -->
00:50:05.889Like his life is, go from the office to home and show just one regret.
00:50:05.889 -->
00:50:15.010You have to know CJ Stroud is in Houston a much different environment, but in the same way he's the type of person that it's 930 and you're at his house and you're like, all right, guys, I'm going to sleep.
00:50:15.010 -->
00:50:16.972Like he doesn't care what you're doing.
00:50:16.972 -->
00:50:18.610He can be in the middle of the most fun moment.
00:50:18.610 -->
00:50:23.411Like he prepared all day and his schedule is his schedule and he's locked into those things.
00:50:23.411 -->
00:50:34.250So both those guys are supremely talented at being able to lock in on a particular task and doing everything that they can to prepare themselves for that moment.
00:50:35.005 -->
00:50:36.891Do you think it's possible to over prepare?
00:50:37.545 -->
00:50:43.891Hmm, I'm sure that there is a way that you could do that, but I'd be hard pressed for an NFL quarterback to do it.
00:50:43.891 -->
00:50:53.130One person who I know who was really anti-over preparation is like Ben Rafflesberger, who didn't watch a ton of tape at all and was able to play at a high level.
00:50:53.130 -->
00:51:11.914But the way that these two young men, CJ and Jordan Love, play, they play with such anticipation, knowledge of the defense, understanding what's going on, and they're required to do so much at the line of scrimmage in terms of making checks, getting in and out of plays, that they need all the information that they gather.
00:51:12.704 -->
00:51:19.329If those guys, because of that thing, whatever it is, their ability to like prepare we were before you came on.
00:51:19.329 -->
00:51:28.931I was talking about how like to me intelligence is the ability to absorb and apply information.
00:51:28.931 -->
00:51:36.949Like if you can only absorb it and repeat it back, like a monkey can do that, you know what I mean Like any not to disparage monkeys but like anybody can do that.
00:51:36.949 -->
00:51:55.889Is there anything about these guys' ability to take in information and then go execute it in such a like crazy fast, high stakes environment that you think would translate to their lives outside of football or that you see translate to their lives outside of football?
00:51:59.668 -->
00:52:09.815I think that the processing that it takes to be getting football so different from the processing other places, so I'm not sure where it would cross over.
00:52:09.815 -->
00:52:11.409Where do you think it would cross over?
00:52:11.409 -->
00:52:12.554That's a better question.
00:52:12.554 -->
00:52:14.090I was like asking you questions like this.
00:52:14.090 -->
00:52:15.173I don't know.
00:52:15.385 -->
00:52:22.762I think it feels amazing what they're able to do.
00:52:22.762 -->
00:52:38.831I think the speed of it all is so hard to actually see on television and I think that much just from having played sports like with division one athletes who never even made it to the pros Like the speed that they play with is already blur.
00:52:38.831 -->
00:52:40.637It's already a blur, it's already mind blowing.
00:52:40.637 -->
00:52:47.431So, like the speed that those guys are playing with, the way things are coming so fast, it just makes me feel like I don't know.
00:52:47.431 -->
00:52:51.615Maybe these guys could have been like Navy SEALs surgeons.
00:52:51.615 -->
00:53:01.789I think there's something there that's applicable in business, but I don't know exactly what, like how to name it or what it is.
00:53:01.789 -->
00:53:04.534I think it would be something around those.
00:53:04.534 -->
00:53:15.510That level of preparation and then being able to believe in what you see and what you have prepared for, I does think serve you well in like in business and deal making.
00:53:16.724 -->
00:53:19.253I bet it would serve you well in deal making finance.
00:53:19.253 -->
00:53:29.989All those things are like you really have to test the preparation you did and like stand on that, shoot right, like even when other people might like have doubts about the things that you're doing.
00:53:29.989 -->
00:53:33.949You've got to be able to withstand that and stay true to your convictions.
00:53:33.949 -->
00:54:03.570I think that you see that all the time with things like let's try and throw, that you shouldn't make with CJ, so convinced that he can do it or that it should play out this way that he makes it, and then oftentimes he's successful and a lot of people lose because they see these opportunities and everything's telling them that they should do it, but there's just one small voice in the head that's like no, maybe not, and then they don't do it and I think those are the things that prevent people from successful with anything else.
00:54:04.050 -->
00:54:04.853But they don't have that.
00:54:04.853 -->
00:54:06.371That's not a switch that they ask.
00:54:06.371 -->
00:54:10.170So, yes, they would be successful, probably anything that they decided to do.
00:54:11.125 -->
00:54:14.351Do you think either one of them are surprised by the success they've had this year?
00:54:15.824 -->
00:54:23.934No, actually in Austin with Jordan Love before this season, and he was talking about man.
00:54:23.934 -->
00:54:24.474This is fun.
00:54:24.474 -->
00:54:27.032This is probably the last time I'm going to be able to do this.
00:54:27.032 -->
00:54:29.407Like, do what, kick it.
00:54:29.407 -->
00:54:30.853You know what I'm saying.
00:54:30.853 -->
00:54:32.364Like, what are you talking about?
00:54:32.364 -->
00:54:34.226Like, do what you like.
00:54:34.226 -->
00:54:37.070Be able to just walk the streets and enjoy myself and know about him.
00:54:37.070 -->
00:54:39.150He knew what he was about to do.
00:54:39.150 -->
00:54:40.190He nearly is about to.
00:54:40.190 -->
00:54:43.831I was one of the cars he's about to amp stuff up.
00:54:43.891 -->
00:54:44.713Like he was about to go.
00:54:44.713 -->
00:54:48.114You can curse Quincy, just don't fucking use any slurs, jesus.
00:54:50.387 -->
00:54:52.534I'll just try to keep it PC out of here.
00:54:52.534 -->
00:54:58.311But yeah, you were afraid to offend monkeys earlier today, so I don't know what kind of fabric with the street.
00:55:01.164 -->
00:55:02.911So all right, actually that's really interesting.
00:55:02.911 -->
00:55:05.052That's a box that I would like to open.
00:55:05.052 -->
00:55:09.693So this man knew his life was about to change.
00:55:09.693 -->
00:55:14.393He was about to be the type of that is very much true Like his sponsorship dollars about to go up crazy.
00:55:14.393 -->
00:55:19.152He's not going to be able to walk the streets, pretty much anywhere, without people knowing he's Jordan Love.
00:55:19.152 -->
00:55:21.512How did he sound or feel?
00:55:21.512 -->
00:55:26.110Was he like damn man, this sucks, that I'm not going to be able to do this anymore?
00:55:26.110 -->
00:55:28.949Or was it just like a level of acceptance that my life's about to change?
00:55:30.125 -->
00:55:33.815I think that he just knew it wasn't an excitement or anything like that.
00:55:33.815 -->
00:55:39.878And, like this standard conversation like we're having right, there's like a moment hidden, like ah, should?
00:55:39.878 -->
00:55:53.429This is probably last time I'm really going to be able to do this out here with y'all you know what I'm saying Because he'd gotten out there with other, like we're in place with underpro quarterbacks who had started a bunch of games and the way that they were treated was a lot different than the way he was.
00:55:54.166 -->
00:55:55.434That'll be he will sit by.
00:55:55.434 -->
00:55:59.492He was just mad in a shack like, oh okay, this could be a little bit different for me.
00:56:00.346 -->
00:56:01.048Last question, q.
00:56:01.048 -->
00:56:11.472Sometimes I like each one of my projects is very important to me.
00:56:11.472 -->
00:56:17.038It has like a lot of my own humanity and DNA inside of it.
00:56:17.038 -->
00:56:32.313But once they're out and in the world, like sometimes I look at them as almost like a portfolio of stocks or something like you know, this one does well and it affects the other ones and it gives me more money to invest into the other ones.
00:56:32.313 -->
00:56:36.509And sometimes you got to cut one off because it's just not going to perform, it's not going to do it whatever.
00:56:36.509 -->
00:56:41.809Now, they're not people, but they are art and I care a lot about that.
00:56:41.809 -->
00:56:53.132You work with people, but also I imagine that each individual person you work with like their success or failure has some impact on your business.
00:56:53.132 -->
00:56:54.469I don't know what that is.
00:56:54.469 -->
00:57:17.652My question is, like if, for instance, cj or Justin Fields like goes off, blows up and becomes the NFL's new, like Peyton Manning, basically, or Tom Brady, are you able to quantify how much of an impact that does or does not have on your business?
00:57:20.148 -->
00:57:39.954You know previously I've probably been able to quantify that really well, but I think that I've probably hit like the tipping point beyond like the individual success of my guys right now, like one guy could do good or whatever, and it doesn't really affect my bottom line in that way unless they're like coming to a camp or something.
00:57:39.985 -->
00:57:43.530The debt might change some camp dollars but doesn't change much else.
00:57:43.530 -->
00:57:58.313The only thing that I think really moves the needle for me right now in a crazy way is me being more front facing, like forward facing, about just things that I know or things that I see, which turns me more into the voice of quarterback.
00:57:58.313 -->
00:57:59.891So I think, the voice about quarterbacks.
00:57:59.891 -->
00:58:12.773I think I've done all I can do because there's more people I can help, there's more people I want to see and really be successful, but I don't think that there's really more that I can do in terms of oh, he trains this guy and this guy too.
00:58:12.773 -->
00:58:15.514Like I don't think people care about that anymore.
00:58:15.514 -->
00:58:18.253Like I train enough guy, I train more than anybody else.
00:58:18.253 -->
00:58:22.990So who is the next person that I'm competing with and that market or that trash?
00:58:24.228 -->
00:58:25.331So now we're kind of seeing.
00:58:25.764 -->
00:58:28.695Now it's more about, like, brand building.
00:58:28.695 -->
00:58:34.414Now it's more about people knowing your face and applying that to what you do.
00:58:35.724 -->
00:58:47.331Yeah, knowing me, for me, like, not that CJ Straub train it, but the old ex-quincy Avery, the guy who talks about quarterbacks in this way or helps people understand this, but he also trains all the best quarterbacks.
00:58:47.331 -->
00:58:49.190I need people to say that.
00:58:49.190 -->
00:58:50.273Second, not first.
00:58:51.346 -->
00:59:05.449And do you think there's a cheat code, like, do you think there's something that you can do or execute or some way you can make yourself get lucky that will like speed that curve up or like hit a 10x for what you're trying to do there.
00:59:07.034 -->
00:59:14.009I think so I think I work on a couple of those things now, like they're in the words, like contracts, and we'll see.
00:59:14.009 -->
00:59:16.418But you never, you never really know.
00:59:16.418 -->
00:59:25.248But I think that it'll 10x me my bank account will find out soon All right, all right, q, thank you, you done with me.
00:59:25.710 -->
00:59:26.291Yeah, I'm done with you.
00:59:26.291 -->
00:59:29.353I got 10 more minutes left to the show and that was.
00:59:29.353 -->
00:59:32.192That was everything I wanted to know for now.
00:59:32.192 -->
00:59:34.793Well, good luck to you guys this next weekend.
00:59:34.793 -->
00:59:38.094It's been really fun following them and rooting for them for you.
00:59:38.094 -->
00:59:40.226So goodbye, get out of here.
00:59:40.226 -->
00:59:45.190We got what 10 minutes left?
00:59:46.065 -->
00:59:51.030I want to do comments, but sorry, sorry, we're going to do better with transitions next episode.
00:59:51.030 -->
00:59:54.371All right, now we're going to do this.
00:59:54.371 -->
00:59:55.027We're going to try to.
00:59:55.027 -->
00:59:56.190I'm going to try to get in the.
00:59:56.190 -->
01:00:10.646I want to desensitize myself a bit to the comments and this is a way for me to dip my toe into the lukewarm areas of the water, not the boiling hot or ice cold, frigid air, like.
01:00:10.646 -->
01:00:16.702I want to be able to absorb some comments and respond.
01:00:16.702 -->
01:00:26.931So, morgan, would you please go one by one through these comments and read to them, give me the context of what they're responding to and then read the comment and I will give my own response.
01:00:26.931 -->
01:00:31.235I'll say either why I accept that I was wrong or why I still know that I'm right.
01:00:31.704 -->
01:00:40.735Okay, so the next three that I'm talking about are in the context of your awards ceremony reel.
01:00:40.735 -->
01:00:45.396The first one is the awards matter, the televised ceremony.
01:00:45.396 -->
01:00:46.186Not too much.
01:00:47.784 -->
01:00:49.552And I think the next one is also related to that.
01:00:49.572 -->
01:00:56.094Right, yeah, the next one is also those awards shows lead to people getting new shows, green lit and new talent getting promoted.
01:00:56.094 -->
01:00:59.525So I guess both of those are related to kind of the same thing.
01:01:01.454 -->
01:01:01.675Yes.
01:01:01.675 -->
01:01:10.692So I think I actually plucked the second one because my argument was that these awards are.
01:01:10.692 -->
01:01:15.411The value of the awards themselves is diminishing.
01:01:15.411 -->
01:01:36.585It's diminishing, it's dwindling, it's getting smaller and smaller and smaller, because the audience that cares to watch these shows is getting smaller and smaller and smaller, and I don't know if I made this point super clear in my reel, but the brand awareness of the awards themselves dies a little bit.
01:01:36.585 -->
01:01:41.612Every single day An old person passes away and a new person is born.
01:01:41.612 -->
01:01:47.532I believe that my generation cares less about who wins an Emmy than the previous generation.
01:01:47.532 -->
01:01:54.885I believe Gen Z cares less than we do and I believe the kiddies right now don't probably even know what an Emmy is Like.
01:01:54.885 -->
01:01:55.588Don't care at all.
01:01:56.264 -->
01:01:56.806That's not true.
01:01:59.489 -->
01:01:59.992Maybe not.
01:01:59.992 -->
01:02:13.648That is a supposition, because we both work in production, and I'm saying kiddies meaning people younger than you, morgan, so don't defend the kiddies.
01:02:13.648 -->
01:02:22.938Last night, this was the full expanse of my Emmy's awareness last night.
01:02:22.938 -->
01:02:25.431Last night I'm playing cards at Tim's house watching football.
01:02:25.431 -->
01:02:31.648He says, oh, the Emmys are tonight, or maybe Morgan had tech.
01:02:31.648 -->
01:02:52.594Then Morgan texts me she's like I'm about to try to do something ambitious, I'm going to try to watch the entire Emmys, and then she follows up with a text telling me that she has failed to do so because she does not have a streaming service that is showing the Emmys, which, like, is Barton parcel, why I think that the Emmys and these other award shows are going to go away.
01:02:52.594 -->
01:03:02.590But you could watch that NFL game on multiple streaming services last night and millions and millions and millions, and like tens, dozens of millions of people did, did so.
01:03:02.590 -->
01:03:08.456That is like that is an immovable object as far as ratings are concerned.
01:03:08.456 -->
01:03:21.371The NFL cannot do anything harmful enough to humans, civil rights, science, like they cannot do anything to make me stop watching football or anybody else.
01:03:21.371 -->
01:03:22.409That's what it seems like.
01:03:22.844 -->
01:03:25.474The Emmys I did not even know we're on.
01:03:25.474 -->
01:03:30.153I am a screenwriter, like I am a TV writer.
01:03:30.153 -->
01:03:37.869I did not know the Emmys were on until Morgan told me Like I don't have my head in the sand, I'm on the internet, you guys see me there.
01:03:37.869 -->
01:03:41.193Like, none of y'all told me the Emmys were on.
01:03:41.193 -->
01:03:43.490Nobody asked a question about the Emmys.
01:03:43.490 -->
01:03:49.329I just all of a sudden start seeing photos of black women holding Emmys, which is great.
01:03:49.329 -->
01:03:50.469I'm not trying to hold y'all.
01:03:50.469 -->
01:03:52.030That's great.
01:03:52.030 -->
01:03:52.713I'm happy.
01:03:52.713 -->
01:03:53.728Your dream came true.
01:03:53.728 -->
01:04:16.050I just, I personally just know, if I walk into Netflix with an Emmy and Kai Sanat walks in with no Emmy but 200 million followers on YouTube, like and yes, I'm being hyperbolic, but I'm trying to prove the point One of us is getting a meeting.
01:04:16.050 -->
01:04:26.688We're both getting a meeting, but like, if it's, if it's coming down to, we got $10 million to spend on a show for this guy or this guy, like, he's the guy, he wins, he wins, he wins.
01:04:26.688 -->
01:04:29.664No-transcript.
01:04:30.052 -->
01:04:34.681I think that that that discrepancy increases, I think more and more year over year over year.
01:04:34.681 -->
01:04:35.603But you know what?
01:04:35.603 -->
01:04:36.693Let's sit on this one y'all.
01:04:36.693 -->
01:04:39.313Let's see five years from now, right now, what I say.
01:04:39.313 -->
01:04:41.063Eight million people watch the Golden Globes.
01:04:41.063 -->
01:04:42.309Nine million people watch the Golden Globes.
01:04:42.309 -->
01:04:43.954Let's see, we're at five years from now.
01:04:43.954 -->
01:04:48.094Um, okay, the next one.
01:04:48.094 -->
01:04:50.222Morgan, can you give me the context?
01:04:50.923 -->
01:04:54.521um, in this on the same reel, but kind of referring to something different.
01:04:54.521 -->
01:04:58.659Uh, somebody said depends on what your definition of matters is.
01:04:58.659 -->
01:05:04.172The cat Williams video doesn't necessarily matter more than the Golden Globes or the Academy Awards.
01:05:04.172 -->
01:05:05.376It's just more popular.
01:05:05.896 -->
01:05:08.882Okay, before you answer that, who do you know who wrote the comment?
01:05:08.882 -->
01:05:15.041Sorry, I didn't mean to interrupt the flow, but I think that'd be a good thing to add.
01:05:16.492 -->
01:05:16.952It could be.
01:05:16.952 -->
01:05:18.378I'll respond to it, though.
01:05:18.378 -->
01:05:49.409So like, okay, this is a thing for me about comments altogether, at a certain point we can do, like we can do a semantics exercise of tweaking and tweaking and tweaking, and like the thing that makes it difficult to sit in front of a microphone and speak in general is, like you can always find some sort of yeah, but like, surface area to try to undermine the point that's being made.
01:05:49.409 -->
01:05:55.422Um, certainly, I can never say definitively that one thing matters more than another thing.
01:05:55.422 -->
01:06:03.769All I can say is what, like, all we can determine is we can't say who should be the president.
01:06:03.769 -->
01:06:10.570We will only know who is the president based on, like, who decided, how many people decided this person is going to be the president.
01:06:10.650 -->
01:06:27.398And, yes, I understand there's a case against that, but, like Matters as far as I think a network is concerned, as far as I think I am concerned, thinking about these things to me is how many people vote, voted with action, that this thing is Something they want in their day.
01:06:27.579 -->
01:06:29.230This is thing is something they want in their mind.
01:06:29.230 -->
01:07:04.485This thing is something they want to share to another person, with another person to represent them, or for conversational fodder and like when, when you tell me that the cat Williams interview doesn't matter because fewer people watched it, I don't know how we're ever going to in an if we're going back and forth and it's an argument, I don't know how we're ever going to get to any like Concrete, definitional sort of answer that determines one thing over the other, if not to point to well, how many people watch this, how many people engage with it, how many people shared it?
01:07:04.485 -->
01:07:15.771That's, that's, that's kind of all we got like, and, furthermore, the only thing I actually want to say is that the only thing I actually know from the Golden Globes at this point is that somebody bombed the opening Monologue.
01:07:15.771 -->
01:07:17.494That's literally the only thing I know about it.
01:07:17.494 -->
01:07:18.396I don't even know one.
01:07:18.396 -->
01:07:20.902I only know that the beginning of it was bad.
01:07:20.902 -->
01:07:24.753So Okay, did you figure out who said it?
01:07:25.315 -->
01:07:57.634So the second comment was black Tina, the first comment or the, but the cat Williams comment was wrench belch or rent belch and the first comment I can't find and and and, to be honest, like when I'm looking at these comments and passing um, what really does matter more to me than who has said the thing is like, what is the argument that's being made?
01:07:57.634 -->
01:08:08.722Because, like, that's more important to me than unless it's shack, that's more important to me than Like I, I can't do the I'm not going to do the work of going and seeing like, all right, who said this?
01:08:08.722 -->
01:08:09.952What's their life Like?
01:08:09.952 -->
01:08:10.673What are they about?
01:08:10.673 -->
01:08:11.074You know?
01:08:11.074 -->
01:08:11.356That's.
01:08:11.356 -->
01:08:13.760That almost feels like too much context for me to have.
01:08:13.760 -->
01:08:15.853If I'm gonna Rebut, excuse me.
01:08:15.853 -->
01:08:18.261All right, last one, let's do one more, morgan.
01:08:18.930 -->
01:08:19.752The obamas.
01:08:19.752 -->
01:08:21.756This is in context to your obama reel.
01:08:21.756 -->
01:08:25.163Okay, the obamas are an example of growth as individuals.
01:08:26.650 -->
01:08:47.036Um, okay, my obama reel was me saying I don't want the president making movies, um, or I don't want to watch the president's movies, even though I watched that one and this particular comment is there is a species of comment which is commenter taking up for famous person.
01:08:47.036 -->
01:08:55.962Um, taking up for them almost like as Almost for for their human right to do x, y and z, whatever that thing is.
01:08:55.962 -->
01:09:01.837And I think I said in the episode, if not in the real, so I certainly cannot stop the president for making movies.
01:09:01.837 -->
01:09:08.720In fact, I feel like no one could stop the president for making movies, so I have no say whether or not that is going to take place.
01:09:08.720 -->
01:09:15.810Um, I don't know what form of growth this expresses other than, like what I.
01:09:15.810 -->
01:09:25.822What I do want to say is, man, 90% of famous people who make movies, um, you know, I I asked my friend who works at netflix.
01:09:25.862 -->
01:09:31.417I was like, what am I supposed to think when I see that the obamas made a netflix movie?
01:09:31.417 -->
01:09:59.670And his response was uh, defined, made, meaning, like when you all see a famous person's tag as executive producers or producers on a tv show or a movie, most of that means that they were, in some creative person's way who had to get through their notes to get their vision off, like that to me is not the same as some sort of artistic personal growth, um, so I stand behind that one.
01:09:59.670 -->
01:10:02.396I think the first one was had something to it.
01:10:02.396 -->
01:10:06.813I think the second one was, um, just trying to obscure.
01:10:06.813 -->
01:10:14.220At the second comment about the your definition of matters, I think that was just sort of obscuring language and being a little bit obtuse.
01:10:14.220 -->
01:10:17.213And the third one I dismiss altogether.
01:10:17.213 -->
01:10:22.369I don't think the obamas grew by having a vanity production credit switch.
01:10:23.011 -->
01:10:27.443Huh maybe his dream was to make movies as a kid and he became the president.
01:10:28.189 -->
01:10:30.632Damn, that sucks for him, man.
01:10:30.632 -->
01:10:33.118He wanted to make movies and he became the president.
01:10:33.118 -->
01:10:35.262Okay, this has been nothing but anarchy.
01:10:35.262 -->
01:10:39.693You can find Us at chad's.
01:10:39.693 -->
01:10:41.358You can find me at chad's and on instagram.
01:10:41.358 -->
01:10:46.645You can respond to us by DMing mobi williams at mobi williams on instagram.
01:10:46.645 -->
01:10:52.702Um, you can Come to our live show in washington dc on february 8th.
01:10:52.702 -->
01:10:57.282Tickets are available right now at the link in my bio on my instagram.
01:10:57.282 -->
01:10:59.778At chad's sand, february 8th that's a thursday.
01:10:59.778 -->
01:11:00.640Door is open at 7.
01:11:00.640 -->
01:11:02.564I'll be on at 7 30 washington dc.
01:11:02.564 -->
01:11:38.948Tell a friend and and that's it you.
