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In the latest episode of Mastering Fundraising, Chris Looney, CEO of Fulcrum, sat down with Gloria Crockett to explore how fundraising can move beyond transactions and into true movement building.
The conversation centers on a critical distinction: the difference between running a campaign and building a movement.
A campaign has a defined goal and timeline.
A movement builds ongoing momentum, deepens relationships, and invites donors to become advocates, partners, and champions.
Gloria shares practical insights from decades of nonprofit leadership, including:
• Why disruption is necessary in today’s crowded philanthropic landscape
• How shifting from “Will you give?” to “Will you join us?” changes donor engagement
• What it takes to elevate a major gifts program with courage and clarity
• Why donor experience and authenticity drive transformational growth
• How teams build internal confidence to innovate rather than repeat what has always been done
This episode challenges leaders to rethink not the importance of revenue, but the approach to generating it.
If your organization wants stronger relationships, greater momentum, and more sustainable results, this conversation is worth your time.
Check out the full episode on YouTube here: https://youtu.be/MkoZpLZ8OWY
