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“It is so incredibly easy to not drive incremental results the week of Black Friday.”
Connor MacDonald (CMO, Ridge), Cody Plofker (Advisor & fmr. CEO, Jones Road), and Connor Rolain (Head of Growth, HexClad) share how they are approaching Q4 planning.
Before scaling Black Friday, Cyber Monday spend, both HexClad and Ridge test incrementality with real control groups. That same discipline shapes their AMER vs CAC debate, since neither wants to scale spend that isn’t truly incremental. Also, AG1’s new gummy launch steps up, and so does its cannibalization risk.
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免责声明: 本页面嵌入的播客和封面图片来自 Cody Plofker, Connor MacDonald, and Connor Rolain，归其所有者所有，与 Listen Notes, Inc. 无关联，也未获得 Listen Notes, Inc. 背书。
