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John and Marc continue with Brit Shane to tackle one of the most common misconceptions in social media: that going viral is the goal. Brit breaks down why consistency beats virality, how micro-influencers outperform large accounts in conversions, and why reposting winning content is a legitimate and effective strategy for product businesses.
Timestamps00:00:00 Trailer00:00:15 Consistency vs. Virality: The Core Question00:01:46 Making a Million With Only 3,300 Followers00:02:22 Why Micro-Influencers Convert Better00:02:42 Virality vs. Consistency: The Gym Analogy00:03:55 Reward Consistency, Not Outcome00:04:22 Going Viral Pulls You Off Brand00:05:10 Allow Yourself to Be Bad at First00:06:05 Post First, Analyze Later00:06:24 Reposting Winning Content as a Strategy00:07:28 Outro
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