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When Jeff Goodman heard those words in his 40s, he faced a choice: stay in a dying industry or pivot. He chose real estate. But instead of becoming just another agent, Jeff built something rare, a personal brand that celebrates the city he sells.
🎧 Hosted by:
Patrick Merrill (Gulf Coast Real Estate, LIFTED Podcast)
🎤 Guest:
Jeff Goodman — NYC Real Estate Agent, Podcast Host, Walking Tour Creator, and "The Quintessential New Yorker." After 19 years mastering the real estate game, Jeff built his brand around celebrating the city he sells, not just transacting properties. Former media executive turned real estate visionary, he proves that personal brand beats transaction volume every time.
💡 What You’ll Learn in This Episode:
✔️ How to pivot careers when ageism hits, and a step-by-step framework for mid-career transitions.
✔️Why New York's co-op ownership is completely different from condos.
✔️The "business judgment rule" in NYC real estate and why even celebrities can get rejected from co-ops.
✔️ How to build a brand beyond transactions using content, walking tours, and podcasts.
✔️ The hidden similarities between New Orleans and New York (culture, architecture, community)
✔️ Why integrating your passion into your business creates deeper client relationships
✔️ Real estate licensing differences between states, what you don't think about until you move
✔️ How "Rediscovering New York" podcast & walking tours became a competitive advantage
📇 Connect with Jeff Goodman:
🌎 Website → https://jeffgoodman.nyc/
📘 Linkedin → https://www.linkedin.com/in/jeff-goodman-99ab961/
📷 Instagram → https://www.instagram.com/jeffgoodmannyc/?hl=en
🎙 FOLLOW JOSH LAVIK & THE BETTER AGENT PODCAST:
🌎Website → https://cbsmithhomesalabama.com/agents/patrick-merrill
🎥Youtube → https://www.youtube.com/@LIFTED-Patrick-Merrill
📘Apple Podcast → https://podcasts.apple.com/us/podcast/lifted/id1882611045
🎧Spotify →: https://open.spotify.com/show/30tXkqPjyDfrcfPOoxd0kE
Lifted is about growing as a professional, a leader, and a human. If this one moved something for you, subscribe on YouTube, and leave a rating on Apple Podcasts or Spotify so more agents find it.
I am Patrick Merrill, and I hope you have been lifted. If not, let me know. We'll figure out a way. There's always a way.
🔖 DON’T FORGET TO LIKE, SUBSCRIBE, AND COMMENT BELOW!
⭐ Produced by Icons of Real Estate – iconsofrealestate.com
