Offline Marketing: 4 Things to Make Your F2F Selling Events Successful with Sue Monhait

Sue Monhait is the host of the Gift Biz Unwrapped Podcast, where she helps handmade product businesses to grow. And she’s also the owner and CEO of The Ribbon Print Company, a B2B eCommerce business selling customised on-site ribbon printing hardware, software and supplies. So for both her own business, and in helping her audience – Sue really knows how offline selling events can benefit your whole business.

This month we’re all about OFFLINE MARKETING and so far we’ve exploring sending marketing through the post – from small highly personalised direct mail pieces to highly scientific, highly profitable catalogue mailings.

In today’s episode we’re exploring something TOTALLY different – how can you use short term face to face selling events to grow your business. Yes, we’re talking selling at markets, gift fairs, events and even running your own pop up.

How do you make these events a success? And maximise their positive impact on your business?

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Episode sponsored by Klaviyo

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