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“AI ad platforms will win by becoming less like ad managers and more like answer engines. Measurement is becoming the strategy, because zero-click behaviour is already changing the funnel.” Performance & brand marketing expert Josh Duggan digs into where AI, search and commerce are actually h...
The debate around native apps versus mobile websites has changed significantly. Thanks to Progressive Web Apps (PWAs), improved mobile browsers and advances in web technologies, many capabilities that once required a native app are now available through the mobile web. For most ecommerce brands,...
When you spend time with Shopify agencies that live inside the platform every day, the signal gets clear fast: Shopify is no longer just talking about storefronts. It is pushing hard toward being the operating system for commerce. That shift came through clearly in the recent Shopify .dev event i...
How Ellis Brigham Is Building a Modern Retail Experience Through Technology tl;dr - what you'll get: Learn how Ellis Brigham approached a major ecommerce platform migration to Centra and the commercial considerations behind the decision. Discover how investments in delivery experience, customer ...
This week, we turn our attention once more to Centra's ecommerce platform and recent roadmap activity. Martin Jensen, founder and Chief Innovation Officer at Centra, reveals how agentic AI is moving from “smart intern” to genuine digital colleague, and why the next competitive edge is no longer t...
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