关于这一集
Mallory is joined by Natalie Gleason, VP of Marketing at Portico, to discuss the critical skill of building internal advocacy for new ideas. They explore why change efforts often stall under committee governance and how to overcome these hurdles by crafting solid business cases, anticipating stakeholder objections, and obtaining early voice-of-customer proof. Natalie shares insights from launching Portico’s new community initiative, offering practical advice on managing resources, executing successful pilots, and checking your ego at the door to turn great concepts into greenlit realities.
Related Links:
Portico’s The Commons community site
Stop Losing Sales to Customer Indecision
Leading Change: Why Transformation Efforts Fail
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
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