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"Master trainer" is a designation given to fitness professionals who educate their peers. Master trainers may lead a day-long workshop on how to use a specific piece of equipment; teach a multi-day certification program; or teach conference sessions on how to apply the latest research to clients'...

Sergeant Ken Weichert

There are numerous fitness industry brands that are instantly recognizable—both products and services. Being first to market creates a unique brand identity. A fitness professional who can curate specific brand identity for his or her method of exercise, like Johnny G, for example, has a distinct...

PTI East Roundup

This episode was recorded live at the IDEA Personal Trainer Institute East, Alexandria, Virginia. Fitness entrepreneurs, personal trainers, directors and studio owners in attendance share how they use the information they learn to help grow their respective businesses. Included is a full-length i...
Fitness professionals often find themselves immersed in the creative process as they conceive new ways to get people moving. Whether they’re dreaming up novel equipment ideas, developing entire programs or planning the perfect playlist, ingenuity often ties in to inspiration and sweat. What if, d...
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