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As the mother-daughter duo behind Dancing, Lauren Russell and her mother sought a way to connect deeply with the rich Sonoma landscape. Their project soon blossomed into a vision far greater: a sensory collection celebrating life through taste, touch, and aroma. Born from a bond between two generations—one rooted in New York, the other in California—Dancing creates limited-release wines and fragrances designed to inspire your inner dance.
Dancing is more than a vineyard; it's an invitation to find what truly moves you. Their wines and fragrances are meticulously crafted to celebrate the convergence of diverse influences and passions, resulting in a collection that brings sophistication and joyful movement to everyday life.
Inside the Episode
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How Lauren Russell's personal journey, alongside her mother, built a multi-sensory brand inspired by a Sonoma landscape connection.
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The process of developing both limited-release wines and fragrances under a single, unified brand vision.
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What emerging founders can learn about building a legacy brand that harmonizes family influence and location-based inspiration.
This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
