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In this episode of Demand Gen Confidential, we sit down with Frederik Hermann, VP Marketing at Akia, to explore innovative marketing strategies and the future of digital marketing in the era of Generative Engine Optimization and AI.
Frederik shares insights from his extensive background in marketing and experience with multiple tech startups. We dive into the evolution of SEO and the rise of Generative Engine Optimization (GEO).
Learn practical tactics like implementing LLMs.txt, structured content, and making use of AI agents for market research and building ideal customer profiles. Frederik also discusses the importance of consistent branding and debunks some of the misconceptions around AI.
Tune in to discover how marketers can stay ahead in this rapidly changing landscape.
00:00 - Intro
03:49 - Frederik's Background (LinkedIn | Website)
05:37 - History around SEO and Digital Marketing
13:58 - Generative Engine Optimization Tactics
33:15 - How to Measure GEO ROI
36:15 - AI Agents for Marketers
41:53 - Closing
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