关于这一集
Marketing mix interactions, building audiences and digital ecosystems.
Host:
Sarah Browning-de Villiers (Chief Content Officer at Machine_)
Guests:
Gugu-Lisa Zwane-Johnson (Executive Head: Marketing, Public Affairs and Sustainability, Old Mutuall)
Zodwa Kumalo (Group Native/Branded Content Editor, Arena Holdings)
In this episode of IAB South Africa's Decoding Digital Content Marketing mini-series, Gugu-Lisa Zwane-Johnson, Executive Head Marketing Public Affairs and Sustainability at Old Mutual and Zodwa Kumalo Group Native and Branded Content Editor at Arena Holdings, talk to host Sarah Browning-de Villiers, Chief Content Officer at Machine_ about how digital content marketing can supercharge your marketing strategy.
The expert panel discuss how content marketing interacts with ATL, TLL BTL and PR marketing strategies giving examples and stats where content marketing has shown to improve the ROI of other marketing efforts such as ATL campaigns. They also explore how to use content marketing to build audiences that can then be monetised and look at the importance of having a single ecosystem in digital. IAB SA Digital Content Marketing Definitions July 2021 · IAB South Africa · Connect with Sarah · Connect with Gugu-Lisa · Connect with Zodwa · Interactive Advertising Bureau (IAB) South Africa · Facebook · Twitter · Instagram
Host:
Sarah Browning-de Villiers (Chief Content Officer at Machine_)
Guests:
Gugu-Lisa Zwane-Johnson (Executive Head: Marketing, Public Affairs and Sustainability, Old Mutuall)
Zodwa Kumalo (Group Native/Branded Content Editor, Arena Holdings)
In this episode of IAB South Africa's Decoding Digital Content Marketing mini-series, Gugu-Lisa Zwane-Johnson, Executive Head Marketing Public Affairs and Sustainability at Old Mutual and Zodwa Kumalo Group Native and Branded Content Editor at Arena Holdings, talk to host Sarah Browning-de Villiers, Chief Content Officer at Machine_ about how digital content marketing can supercharge your marketing strategy.
The expert panel discuss how content marketing interacts with ATL, TLL BTL and PR marketing strategies giving examples and stats where content marketing has shown to improve the ROI of other marketing efforts such as ATL campaigns. They also explore how to use content marketing to build audiences that can then be monetised and look at the importance of having a single ecosystem in digital. IAB SA Digital Content Marketing Definitions July 2021 · IAB South Africa · Connect with Sarah · Connect with Gugu-Lisa · Connect with Zodwa · Interactive Advertising Bureau (IAB) South Africa · Facebook · Twitter · Instagram
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本播客中的其他单集
Host:
Sarah Browning-de Villiers (Chief Content Officer at Machine_)
Guests:
Matt Potter (John Brown Media Group | Chief Content Officer)
Lebo Lekoma (Sea Monster | Head Client Service)
For the 6th and final episode of the IAB South Africa Decoding Digital Content Marketing mini-series, we loo...
How purpose can supercharge a brand's content marketing strategy.
Host:
Zodwa Kumalo (Arena)
Guests:
Noxolo Mafu (Creative Lead | BrandStudio 24.com)
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In this episode of IAB South Africa's Decoding Digital Content Marketing mini-series, Noxolo Mafu Cre...
Identify your target audience and create a content marketing strategy.
Host:
Anelde Greeff (Co-founder & Chief Content Officer | 2Stories)
Guests:
Brendan Cooper (Content Director and Strategist | Cedar)
Justine Drake (Content Director | John Brown Media) and
Charne Munien (VMLY&R)
In ...
Demonstrating and proving impact of content marketing down the funnel.
Host:
Clare Trafankowska (MD/iProspect)
Guests:
Megan Singh (Business Intelligence/New Media)
Marnus Nieuwoudt (Content/Machine)
In this episode of the IAB South Africa's Decoding Digital Content Marketing podcast mini-seri...
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