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Marks & Spencer went from British High Street staple to sold-out viral moments, a live shoppable Ibiza runway show, and a Formula One takeover. In this episode of Decode Sessions, we break down exactly what changed at M&S. The leadership shift, the Gillian Anderson campaign, the 600-account TikTok infrastructure, and the F1 partnership, and unpack why it's landing so hard with Gen Z. Five clear takeaways for any brand trying to reconnect with a younger audience without losing its heritage.
[2:11] The Numbers That Prove It's Not Hype
[3:02] The Ibiza Show That Changed Everything
[5:30] The Gillian Anderson Masterstroke
[6:36] M&S Takes Over Formula One
[8:12] 600 TikTok Accounts. One Empire.
[11:21] The Playbook Every Brand Needs to Steal
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Decode Sessions explores the strategies, consumer behaviors, cultural shifts, and industry trends shaping the future of fashion, beauty, retail, and luxury brands.
