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Introduction to concept of CraftPath; the economics of craft production and SMEs (small-and-medium enterprises) in Canada and globally; what the COVID pandemic meant for craft production, how some adjusted and others didn’t, how products and services adapt.
The craft of beer, wine, spirits; Beau’s Beer; Steam Whistle; wine production; spirits production in Canada and globally; Dillon’s; tequila in Mexico, the agave ‘boom’; mezcal in Oaxaca, El Rey in Toronto; sake production, IZUMI distillery; Cognac; Armagnac; aquavit; whisky; gin; rum; craft and business-economic opportunity; Charcuterie; SIAL Trade Show; Iberico Ham; Parma Ham; PDO; Parma Cheese; Roquefort Cheese; Stilton cheese; Mangalica ham; Sylvania Farms;
Heritage and innovation, demand for new jobs, entrepreneurship, price, inflation, consumer caution with purchases, choice at grocery, decision factors related to craft vs. commercial scale produced products; new tools for craft economics, Shopify, Etsy, and others at scale; One of A Kind Show
Clothing and Fashion; Patagonia; branding; Lululemon; Kit & Ace; Arcteryx; MEC; Canada Goose; Moose Knuckles; mo851; Made in Italy branding; the tools and interface between technology and tradition
Stradivarius violins; skills development; Sports, soccer; Malcolm Gladwell; 10,000 hours; The Beatles honing their craft in Hamburg Germany; Gretzky and his early hockey; Visual Arts and craft; Bob Marley; Picasso; Abstract Expressionism; Mark Rothko; Jackson Pollack; Barrett Newman and the Voice of Fire at the National Gallery of Canada; the skills of one’s signature craft; Andy Warhol; Keith Haring; Basquiat; Da Vinci; Rembrandt; what is value; art and artisans; pottery; reproduction of art and products; culinary arts; brewing arts; the vernacular; heritage and the use of new innovations; architecture and the uniqueness of place in comparison with modern international styles
