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You built the course. People bought it. And then nobody did anything with it. That's exactly where Brenda Brusegard found herself, and in this episode, she and Dr. Catrina Mitchum work through what's actually missing and what it looks like to add the support layer that makes a course worth buying in the first place.
Topics covered in this episode:
- Why people buy self-paced courses with every intention of doing them and then don't — and what course designers can do about it on the front end
- The difference between accountability support and Q&A support, and why a single well-designed session can deliver both at once
- How setting expectations before learners get access can prevent the gap between what they signed up for and what the course actually asks of them
- Why "course burnout" is real, why learners are tired of being left alone with a video library, and why adding support changes the value proposition entirely
- The research behind why feeling supported matters as much as content quality when it comes to whether adults actually finish what they start
- What 90-minute co-working and question sessions can do that asynchronous content simply cannot
- The case for leading with a membership instead of a standalone course — and how to make that pivot without starting from scratch
- How to use feedback you've already collected from existing learners to build out your first three months of programming
If you've got a course that people are buying but not finishing, this one is going to hit close to home. Brenda came in with a real problem and left with a real plan, and there's plenty in here for you to take and apply today.
About Brenda Brusegard
Brenda Brusegard is the founder of Informed Tech Solutions, where she helps small business owners cut through the noise and actually use technology to run better businesses. A former science teacher turned tech strategist, she specializes in making AI and business systems accessible, practical, and worth the time investment.
If your course exists but something feels off, nobody's finishing or it just isn't landing the way you know it could, grab the free Course Fixer Checklist at www.cmlearningdesign.com/free-stuff and start figuring out what to fix first.
Not sure where you fit? Book a free 15-minute Clarity Call at tidycal.com/cmitchum/15-minute-consult.
Apply to be a guest: https://forms.gle/RDHPskg81r3GhSd59
Connect with Catrina:
www.cmlearningdesign.com
LinkedIn: linkedin.com/in/catrina-mitchum-learning-design
Subscribe to my Cut the Course Creation Crap Newsletter
Music credit: Alex Mitchum
Alex, Catrina's youngest brother, was a jazz guitarist and his family established a scholarship in his name at his alma mater. Please consider donating: https://www.alexmitchum.com/scholarship
