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In this episode, host Ron Nussbaum sits down with Even Hoffman, the founder of On Purpose Media, a digital marketing agency focused on the trades. Evan shares his journey from starting in HVAC sales to building a successful marketing company that helps contractors grow their businesses.
About Even Evan Hoffman, Co-Founder of On Purpose Media, is a visionary professional with a proven track record of transformative leadership. Specializing in digital marketing, Evan excels at crafting customized strategies that drive tangible results. His commitment to empowering businesses led to the creation of On Purpose Media, where he currently serves as Chief Marketing Officer. During his tenure as Publisher at Best Version Media he ran the #1 market in Canada for the company. Evan demonstrated exceptional leadership by building and guiding a team publishing exclusive monthly magazines for affluent communities, showcasing his expertise in business-to-business advertising sales and effective team management. Evan has played a pivotal role in assisting corporations with long-term branding and creating lasting impressions. Evan's dedication to personal and professional growth is nurtured through his love for reading personal development books. He is an avid consumer of literature that enhances his skills and knowledge, reflecting his commitment to continuous improvement. His educational journey includes studies in Physical Education at the University of Alberta and Kinesiology at the University of Regina, where he played college football. Beyond his professional achievements, Evan is a certified Google Ads specialist, co-hosts the HVAC Success Secrets Revealed podcast which has over 175 published episodes, and was recognized as one of Cutco Corporation's top 250 sales reps. A devoted father of three, Evan has a love for philosophy, particularly inspired by Tony Robbins. Whether driving business success, fostering personal growth, or immersing himself in books, Evan Hoffman is a force of strategic acumen, passion, and is committed to making a positive impact and to helping businesses thrive.
Evan's links
https://onpurposemedia.ca
https://www.youtube.com/channel/UCympmrPnT_5MZxEAEyyv2rw
https://podcasts.apple.com/ca/podcast/hvac-success-secrets-revealed/id1566767789
Tik tok: @onpurposemedia
IG: @hoffman.evanIG: @onpurposemedia_
FB Group: https://www.facebook.com/groups/hvacrevealed
Website https://www.buildercoms.com/constructionchampionspodcast For CRM Solutions: BUILD12 https://www.build12.com/constructionchampions?am_id=ron625 For Picture, Video, Document, and Communication Management: BuilderComs https://go.buildercoms.com/payment-7269?am_id=podcast Association of Professional Builders Annual Report https://hubs.ly/Q02rT-1n0 Join our community: Facebook Group https://www.facebook.com/groups/957628795429538 What makes a "construction champion" - the importance of values like integrity, humility, and an abundance mindset (00:04:49)
The challenges of transitioning from a technician to a business owner, and the need to delegate effectively (00:07:30)
Red flags to watch out for when hiring a marketing agency, including ownership of digital assets and industry expertise (00:12:27)
The importance of understanding your desired business model and lifestyle, not just chasing growth for growth's sake (00:21:17)
Keywords: champion mindset, construction industry, Evan Hoffman, Ron Nussbaum, Construction Champions Podcast, resilience, perseverance, positive attitude, proactive mindset, leadership, project success
