Scaling E-Commerce Internationally with Furqan Munir

Furqan Munir is the product manager for our order management system (OMS) and was previously the Head of Groupon Goods in the EMEA from 2013 to 2019. Groupon’s expansion through international e-commerce contributed to one billion dollars in sales processed by Groupon Goods in 2019. This accounted for half of Groupon’s total revenue that year.

We’re grateful that Furqan is part of our team at Fabric and, as creators of e-commerce software that helps businesses scale, we wanted to pick his brain on scaling e-commerce internationally. As e-commerce sales continue to grow faster in the EMEA and Latin America than in North America, there’s never been a better time for businesses to start building systems that support global customer experiences.

To get a crash course on how to plan and build for international e-commerce, listen to the Coffee + Commerce episode featuring Furqan and get key takeaways from the episode here: resources.fabric.inc/blog/international-ecommerce