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Universities today face significant challenges, from increasing pressure to secure funding to responding to rapid changes in industry needs. Yet, one clear opportunity stands out: harnessing the power of academic consultancy. But how can higher education institutions make this happen effectively?
In this episode, we explore:
🔹 Why many consultancy inquiries don’t turn into projects
🔹 The three pillars of successful academic consultancy:
1️⃣ Clear value proposition (05:30)
2️⃣ Robust infrastructure and processes (16:00)
3️⃣ Skills and confidence for academics (47:00)
🔹 Practical tips for structuring services, pricing, and client journeys
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