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Every marketing leader has inherited some flavour of martech chaos. A few platforms bought with the best intentions, a tool or two nobody quite remembers signing up for and now AI getting thrown at the whole mess like fairy dust. In this episode of CMO Therapy, Lucy is joined by the godfather of martech himself, Scott Brinker, and yes, that's a compliment, not a warning.
They get stuck into why more tools has never automatically meant a better marketing engine and why so many CMOs end up doing a lot of shopping and calling it transformation. Scott doesn't hold back on where the industry's gone wrong either, admitting he almost regrets creating the infamous martech landscape because it's become part of the distraction.
The real fix? Stop leading with tools and start leading with strategy.
As Scott puts it, "the marketing and the strategy comes first, and then you're applying the right technology."
If your stack feels more like a tangle than an engine, this one's essential listening.
Music clip by Filo Starquez, Divergence
