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In this episode of Bold Calling, host Adam Sockel is joined by two industry heavyweights—Daisy Chung from Orum and Ernest Owusu from 6sense—to break down why context matters in cold calling. They share insights on using intent data, personalization, and AI-driven automation to drive better conversations and higher conversion rates.
🚀 Key takeaway: Buyers today expect more thoughtful, informed outreach, and sellers who call with context are the ones winning meetings.
What You'll Learn in This Episode:✅ Does context actually matter in cold calls? Ernest and Daisy debate the balance between preparation and execution.
✅ The difference between intent data and personalization—and how to use both effectively.
✅ How much pre-call research is too much? Finding the sweet spot between readiness and action.
✅ How AI and automation are reshaping sales prospecting—without removing the human touch.
✅ The importance of tonality and timing to build rapport fast.
🗣 Ernest Owusu on context vs. no context in calls:
"Having context allows you to break down barriers, personalize your outreach, and engage prospects differently. But you can still be a phenomenal cold caller without it—it's all about how you use the time you have."
🗣 Daisy Chung on making context exciting:
"It's not just about knowing where someone went to school or where they work. It's about how you frame that context to make it engaging and relevant."
🗣 Daisy on AI and automation in sales:
"AI isn't replacing reps; it's removing manual work so sellers can focus on having more meaningful conversations."
🗣 Ernest on building the right call lists:
"You don't need to over-research—just know your persona, their challenges, and what's happening in their industry. That's enough context to open a valuable conversation."
🔗 Connect with our guests:
🔗 Mentioned in this episode:
- Orum – The Top Dialer for Sales Teams
- 6sense – AI-Powered Sales Intelligence
- 6sense + Orum Playbook: AI-Driven Calling Strategies
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