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Date: October 19th, 2026
Summary: Kevin King breaks down the "conversion bomb", a three-part launch pricing stack from a Billion Dollar Sellers Club panel that lets a brand-new listing compete with established rivals without teaching Amazon the product is cheap. He also covers two free PPC tools from IGPPC, why video volume decides who wins on TikTok Shop, Helium 10's new AI bootcamp series, and where Amazon's FY2025 revenue actually comes from.
Key Points Discussed:
- Mike McClary's conversion bomb: a strike-through price, a coupon badge, and a promotion stacked on the page at once, from a panel with Bradley Sutton and Isabella Ritz
- Why a 30 to 50% launch discount buys down the trust barrier, and why cutting the list price instead destroys the strike-through anchor
- Sequencing the stack: promotion on day one, five to ten full-price sales, a Prime-exclusive discount, then the coupon once eligible
- Bradley Sutton's faster strike-through trigger and his habit of running an FBM offer alongside FBA to catch non-Prime shoppers
- Isabella Ritz's pay-to-play price ladder, plus enrolling in Vine the moment inventory lands
- Margin guardrails: 3 to 3.5x landed cost minimum, 4 to 5x target, and a 30% net margin buffer
- IGPPC's free N-Gram Analyzer and Share of Voice Dashboard for finding wasted ad spend and real impression share
- TikTok Shop Trends Report 2026: sellers with 1,000+ videos are 8% of accounts but drive 60% of sales
- Stack Influence micro-influencer product seeding for Amazon ranking and UGC
- Helium 10's free eCommerce AI Bootcamp, and why Claude won its head-to-head tool test
- Where Amazon makes its money: the FY2025 split across online stores, third-party seller services, AWS, and advertising
Links Mentioned:
- Try the Billion Dollar Sellers Club for $9
- Try the N-Gram Analyzer
- Try the Share of Voice Dashboard free
- TikTok Shop Trends Report 2026
- Stack Influence (10% off this month)
- Blueland micro-influencer case study with Stack Influence
- Helium 10's eCommerce AI Bootcamp, Episode 1 (YouTube)
Hot Picks:
- Government going after Amazon for $1 billion in taxes from UK sales
- Ports of Long Beach & LA report highest ever container volume
- Shopify says AI traffic converts 80% higher than regular search
Stump Bezos Answer: Across the two days of Prime Big Deal Days, sales were about 1.78 times higher than on a normal day.
Parting Shot: "Success is wanting to be where you are." — James Clear
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