Ed Soares on Managing UFC Legends, Sinister Fighter Apparel, The Rise of LFA | Between Rounds 33

Ed Soares on Managing UFC Legends, Launching Fighter Apparel, & The Rise of LFA | Between Rounds #33 YouTube DescriptionLFA CEO and founder Ed Soares joins Coach John Crouch on Episode 33 of Between Rounds! Ed breaks down his legendary career in combat sports, from building Sinister Clothing and designing iconic fighter gear to managing UFC Hall of Famers like Anderson Silva and Lyoto Machida, and leading LFA into the world's premier MMA developmental organization. He shares behind-the-scenes stories on the iconic Anderson Silva vs. Chael Sonnen fight, manufacturing Chuck Liddell's famous icicle shorts, overcoming life's biggest hurdles, how the LFA merger came together, and his philosophy on long-term success in the fight business. Between Rounds is brought to you by GRAASI. Use code BETWEENROUNDS for 15% off your order at graasi.com! #BetweenRounds #EdSoares #LFA #UFC #MMA #SinisterClothing #AndersonSilva #JohnCrouch