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In this episode of Behind the Data, host Matthew Stibbe interviews Mirela Mart, CFO of Articulate Marketing, discussing her insights on data management, the impact of AI on data cleaning, and the importance of stakeholder engagement. Mirela shares her career journey from mathematics to accountancy, emphasizing the need for a structured approach to data. The conversation also covers the significance of data storytelling, ethical considerations in data representation, and a case study on a revenue tracking project, highlighting lessons learned and the importance of aligning stakeholder expectations.
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Hosted by Matthew Stibbe from Articulate Marketing
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