Interview with Scott Michaels, CPO of Apply Digital

In this episode I chat with Scott Michaels, Chief Product Officer at Apply Digital. Scott and I get into the details of what sorts of challenges and opportunities businesses are experiencing when incorporating generative AI into their products and workflows.

Apply Digital: https://www.applydigital.com

Google Cloud Next: Accelerate creative media content with gen AI (KraftHeinz Tastemaker at 22:00): https://www.youtube.com/watch?v=a2MZ6kw933c

Doomed to fail? Most AI projects flop within 12 months, with billions of dollars being wasted: https://www.techradar.com/pro/over-80-of-ai-projects-fail-wasting-billions-of-dollars

Optimizing for AI Search: https://www.applydigital.com/insights/learn/optimizing-for-ai-search/

MCP: The new "USB-C for AI" that's bringing fierce rivals together: https://arstechnica.com/information-technology/2025/04/mcp-the-new-usb-c-for-ai-thats-bringing-fierce-rivals-together/