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Every engineer at Wayfair can now see, in real time, exactly what their code costs, and that's on purpose. Brent Eubanks, FinOps Architect at Wayfair, walks us through what happens when you stop treating AI spend as a finance problem and start treating it as an engineering one.The story that sticks with you: a team was burning $400k a month on an LLM-driven workflow, until they flipped the whole thing on its head - hard-coded logic doing the heavy lifting, AI called in only when it's actually needed. New spend: $80k. It's the kind of move that only makes sense once you realize more agentic autonomy isn't always the win it's sold as.From there we get into the machinery Wayfair has built to make cost ownership feel less like a punishment and more like a superpower: guardrails baked straight into coding copilots, predictive alerts that catch a team blowing its budget before the month even ends, a "spend captain" system that pushes budget decisions down to the people closest to the work, and a genuinely strange new question every tech leader is starting to ask: if you were staffing a company with a team of AI agents instead of people, what would that org chart even look like?Wayfair: https://www.wayfair.comBrent Eubanks: https://www.linkedin.com/in/brenteubanksDemetrios: https://www.linkedin.com/in/dpbrinkmTimestamps:[00:00] Intro & teaser [01:14] Meet Brent (FinOps Architect, Wayfair) [02:34] Making AI adoption easy for developers [03:30] Three-area cost governance framework [04:45] Automated FinOps guardrails in pull requests [07:29] Predictive analytics: 400% over budget warnings [08:26] The 400% spender: asset or liability? [10:06] The "spend captain" model [12:13] The goal: 1000x more token use in two years [13:05] The thought experiment [15:08] The $400k workflow rebuilt for $80k [16:42] Hardcoded first, LLM as fallback [19:49] Engineers now own their full cost stack [20:13] The FinOps companion that works overnight [24:10] Guardrails injected before the pull request [26:17] Recurring tasks become automated skills [27:46] Sankey diagram: cost per agent step in real time [28:40] "The bill didn't blow up - that doesn't happen by accident"
