The Retail Media Doom Loop
Retail media has exploded in recent years, but is it already falling into a dangerous cycle? In this episode, I share highlights from a recent LinkedIn Live I hosted with Tom Limongello and Scott Messer from The Middlemen podcast. We dove into why retailers are so secretive about their tech stacks…
ROAS Isn’t Enough — The Buyer’s Checklist for Retail Media
Too often, retail media performance gets boiled down to a single number: ROAS. But is that really enough to guide smart investment decisions? In this episode, I share another highlight from the Retail Media Tech Jam livestream with Tom Limongello and Scott Messer from The Middlemen podcast. Togethe…
The 3 Pillars of Business Development with Scott Messer
In this episode, sales and leadership coach Scott Messer shares insights on unlocking internal barriers, mastering the sales process, and the importance of understanding human nature in business development. Discover practical strategies for personal growth, effective coaching, and building high-qu…
Why Your Buyers Are Afraid to Say Yes with Scott Messer Pt1
When a potential client walks out of a meeting, they rarely spend the drive home thinking about your product's features. Instead, they get stuck on the repetitive, negative thoughts of why it might fail and the personal or political risk they take by saying yes.
In this episode of Impact Effect, I …
The Mental Game of Sales: Overcoming Imposter Syndrome and Internal Pressure with Scott Messer
In Part 2 of our conversation with growth coach and entrepreneur Scott Messer, we shift away from the mechanics of the buyer and focus entirely on the mental game of the seller. This conversation is one you don't want to miss.
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Scott Messer of Coaching Evolution discusses how to succeed at sales on Digging For Gold (tm) Ep. 61
It was an enjoyable discussion to learn Scott Messer's take on how to become successful at sales. He discusses sales and life values. I enjoyed chatting with Scott and I hope you pick up some valuable tips on how to increase your sales and understand the importance of your values and how they impac…
205. Conversational Ad Ops, AI agents, and Model Context Protocol (MCP) with Rob Janes
In this episode of the Programmatic Digest Podcast, host and guest Rob JAnes, Head of Product at AdButler, discuss the rapidly changing landscape of publisher monetization and programmatic ad operations heading into 2025.
Check out the interview on YouTube here: https://youtu.be/EFAuN7ce1Ag They …
Will Agentic Media Buying Be The End Of Us All?
I've been wrestling with a question that's becoming impossible to ignore: will agentic media buying fundamentally reshape retail media, or even eliminate parts of today's ecosystem? As AI-powered agents begin making more decisions across ad buying, optimization, and measurement, it's worth asking w…
The Remedies Episode
Adam Heimlich and Gareth Glaser tackle the unsealing of the government's 108-page Google ad tech antitrust remedies document. Adam and Gareth break down the core structural issue in digital publishing: why every major website is forced to maintain two separate demand setups—Google Ad Manager (GAM)…
Episode 85: Live from Chicago at ML: Google Ad Tech, AI and the Future of Publishing
Keith Petry, SVP of Data and Identity at Viant, and Scott Messer of Messer Media and host of Ad Tech Therapy join Alan Chapell. They explore Google’s ad tech remedies, publisher economics, industry standards, AI’s impact on content, third-party cookies, measurement, and why stronger collective acti…
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