51. Decoding decisions: anchoring, self-herding and science in B2B with Phil Barden
Join Dom Hawes and Phil Barden as they continue their exploration of decision science in B2B marketing.
Discover how subtle elements like perception and pricing can significantly influence buyer decisions.
Learn how distinctive branding and pricing strategies can optimize the decision-making pro…
Phil Barden on Science & Behavior
Phil Barden is the Managing Director of DECODE and the author of “Decoded: The Science Behind Why We Buy” which is a classic text about the behavioral science of marketing. Before going out on his own, he held leadership roles at T-Mobile, First Choice Holidays, Diageo and Unilever. As his profile …
Sam Peskin on Questions & Others
Sam Peskin is the co-founder of the creative research studio Early Studies. Previously, he was founder at Speedboat Partners and a strategy consultant at Highsnobiety. The first I heard of Sam was when they released #Census27, their first Data Drop, which uses Social Circle Surveying (SCS), a metho…
Using behavioural science to persuade your colleagues to do anything (including giving you a pay rise) - with Phill Agnew of Nudge
Questions? Comments? Episode suggestions? Send us a text message!
#193: Phill Agnew is a marketing expert and host of the highest-ranking marketing podcast in the UK. He explains what behavioural science involves, how to use marketing principles to get a pay rise, and how to persuade your boss you…
Interview: Phil Barden, author of Decoded, on how to apply neuroscience to marketing
In this episode MichaelAaron and Richard sit down with Phil Barden, author of Decoded and Managing Director at DECODE Marketing. His excellent book was one of the earliest to look at how ideas from neuroscience and behavioral economics could be used to improve marketing. Phil covers how best in cla…
The Science Behind Why We Buy & How to Make Bold Choices - SYSK Choice
In a public bathroom, which is better – drying your hands with a paper towel or using an air blower? If the goal is to walk out of the bathroom with clean hands, there is really only one choice. Listen and I will reveal what it is. http://lifehacker.com/5967976/
Whenever you buy something, you are …
158: Paul Dervan on a marketing future that embraces mistakes and machines
This week we released AI from the punishment cupboard in which we’ve been keeping it in order to win the approval of author, marketing super-brain and AI believer Paul Dervan.As the Head of Brand Marketing at Miro, Paul has been busy bolstering his reputation as one of the industry’s smartiest pan…
8| Customer Experience Lessons From a Year of Learning (and Feeding)
Something shifts when you step back from work, doesn't it?
Last summer, I had my first child, and whilst I knew maternity leave would be transformative personally, I didn't expect it to reshape the customer experience lessons I'd carry forward in my career.
Between feeds and nappies, I found pock…
Archive Episode: Using behavioural science to persuade your colleagues to do anything (including giving you a pay rise) - with Phill Agnew of Nudge
Questions? Comments? Episode suggestions? Send us a text message!
From the archive: Episode #193: Phill Agnew is a marketing expert and host of the highest-ranking marketing podcast in the UK. He explains what behavioural science involves, how to use marketing principles to get a pay rise, and how…
EP 112: Author of Decoded Explains Why This T‑Mobile Ad Failed in One Sec
Phil Barden, Author of Decoded once led a European brand relaunch that cost millions. The problem was not the strategy, the budget or the agency. The human brain rejected the advert in seconds.
In this episode, Phil explains the T‑Mobile campaign that quietly failed and why the creative meant somet…
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