# Peter Fader
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Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His research is about the analysis of behavioral data to forecast customer shopping/purchasing activities.
== Career ==
Fader was introduced to marketing when he was a math major undergraduate in MIT by Professor Leigh McAlister.
Loyalty Programs | Peter Fader
Are loyalty programs worth it for retailers? Yes, says Wharton’s Peter Fader, but only if they are designed for customer lifetime value. This episode is part of the “Future of Retail” series.
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Why Not All Customers Are Equal - Marketing Lessons from Wharton Professor Peter Fader
Dr. Peter Fader, the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School, University of Pennsylvania, shares insights from his acclaimed book “Customer Centricity: Focus on the Right Customers for Strategic Advantage.”
Professor Peter Fader’s Customer Centricity challenges the o…
Ep. 24 - Customer Based Corporate Valuation with Dan McCarthy and Peter Fader
To figure out how much a company is worth, start with its customers. This episode explores customer-based corporate valuation and how individual buying behavior ultimately drives firm value. Join JMR Co-Editor Brett Gordon as he speaks with Dan McCarthy (University of Maryland) and Peter Fader (Uni…
Build: The Employee Base Audit with Jessica Zwaan & Pete Fader (Incompass Labs)
Peter Fader and Jessica Zwaan joined The Modern People Leader to explore how customer-based audit principles can be applied to employees.
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Downloadable PDF with top takeaways: https://modernpeopleleader.kit.com/episode275
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Episode 84: Peter Fader, The Wharton School & Theta Equity - Why Customer Lifetime Value Is the Most Misunderstood Metric in Business
Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania, as well as co-founder of Theta Equity, a next-generation data analytics firm. Much discussion about Customer Lifetime Value (CLV), the concept that has animated Pete’s acade…
How to Profit Predictably with Wilde.ai
Why there's no such thing as an average customer?
Mitko Ivanov opened up discussion on why he believes there is no such thing as an average customer, a thought echoed by Clint Dunn, who concurred that averages in eCommerce are not necessarily dependable. This is attributed to the reality that not e…
Purpose and Work with Jessica Zwaan
In this episode of Disengaged, I'm joined by Jessie Zwaan — VP of People Strategy and Operations at Leapsome and author of Built for People and Purpose and Work — to dig into the gap between the purpose companies advertise and the work people actually live.
Jessie's argument cuts against a lot of H…
Dr. Peter Fader | The 2nd Moneyball Revolution: Bringing Customer Analytics to the Business of Sport
A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at The Wharton School of Business. Pete discusses the application of Customer Lifetime Value (CLTV) to the business side of sports, the use of analytics to manage the fan base, and how baseball has gone from resisting technol…
Why Record Holiday Sales May Not Tell the Whole Story
Holiday sales may rise again this year, but the headline number will not tell the full story of how consumers are feeling or where retailers stand.
Peter Fader, Wharton Professor of Marketing, joins the conversation to examine what is really driving holiday retail sales. He discusses the K shaped e…
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