Ep. 402 – How IPSOS Switched From In-Person to Digital Ethnography
My guest today is Oliver Sweet, Head of Ethnography, Ipsos MORI.
Founded in 1975, Ipsos is a multinational market research and consulting firm with headquarters in Paris, France. In October 2011, Ipsos acquired Synovate, making Ipsos the world’s third-largest research agency. Currently, Ipsos …
Ep. 402 – How IPSOS Switched From In-Person to Digital Ethnography
My guest today is Oliver Sweet, Head of Ethnography, Ipsos MORI.
Founded in 1975, Ipsos is a multinational market research and consulting firm with headquarters in Paris, France. In October 2011, Ipsos acquired Synovate, making Ipsos the world’s third-largest research agency. Currently, Ipsos has…
Oliver Sweet on Confession & Surprise
Oliver Sweet is an ethnographer who leads the Ethnography Centre of Excellence at Ipsos MORI. He has led research across 35+ countries for clients including Unilever, Tesco, UNICEF, and the UK Department of Health. He is a board member of the AQR, a published author, and an advocate for immersive,…
Bridging Cultures: Oliver Sweet, Head of Ethnography at IPSOS on AI's Role in Global Connection
Join Oliver Sweet, Head of Ethnography at IPSOS, as we explore how AI is transforming global connections by bridging cultural gaps and fostering deep emotional understanding. Discover the potential of technology to unite diverse communities and create meaningful interactions across the globe.
Episode 249: Culture & The Rules That Make Us w/ Oliver Sweet
Philip welcomes Oliver Sweet, author of The Rules That Make Us: How Culture Shapes the Way We Act, Think, Believe and Buy. In their conversation they discuss the complexity of culture and how it impacts our thinking across a variety of criteria.
The Drop – The segment of the show where Philip an…
The Rules that Govern Us - by Oliver Sweet (#28)
In a world that feels increasingly fragmented, confusing, and polarised, Oliver Sweet, a world leading business anthropologist offers a powerful reframe: the problem isn’t simply psychological — it’s cultural.
Drawing on two decades of global ethnographic work across 35 countries, Oliver argues th…
Rules and Play: The Invisible Boundaries That Limit Us, and How To Break Them
In this episode, we step into the often-invisible world of cultural scripts—the unwritten rules that shape what we see, what we ignore, and even how we work and create. We begin with the unforgettable story of world-class violinist Joshua Bell playing incognito in a D.C. metro station, and explore …
585. How Cultural Insights Shape Business Success
In this episode of The Brainy Business podcast, Melina Palmer welcomes Oliver Sweet, author of the thought-provoking book The Rules that Make Us. Together, they dive into the fascinating intersection of business and anthropology, exploring how understanding cultural insights can dramatically influe…
How Culture Shapes Human Behavior | Oliver Sweet
How does culture shape the way we think, behave, and interact with one another? In this episode, anthropologist Oliver Sweet explores the hidden social rules that influence human behavior, from communication and cultural norms to social media, artificial intelligence, and changing generational valu…
The Rules That Make Us by Oliver Sweet - Book Summary with animations
📘 Get "The Rules That Make Us" on Amazon: https://www.amazon.com/dp/1541705777?tag=spoileralertdies-20
Affiliate disclosure: As an Amazon Associate I earn from qualifying purchases.
📖 In This Episode, We Cover:
- The limits of individual psychology — why applying clinical therapy concepts like "bo…
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