Announcing the 2025 REGGIE Awards + The Uncommon Mindset for Real Success
It’s one of our favorite shows of the year! The 2 Regular Guys are kicking off awards season by revealing the 2025 REGGIE Award categories. The industry’s only awards fully nominated and voted on by the garment decorating community. We’ll share what’s new, what’s returning, and how you can make you…
Automate & Elevate: Where AI Meets Action
This week, the 2 Regular Guys are joined by our good friend Jay Busselle to talk about how automation and AI are transforming the promo, apparel, and print world. Jay is gearing up for his new event, Automate & Elevate, designed to help professionals work faster, sell smarter, and stay profitable. …
Branding Together: Previewing the 2026 Sustainable Merch Summit
Jay Busselle and Jeff Solomon of Branded Merch Network visit the show to look back on the inaugural summit and share a sneak peek of what’s planned for next year.
Turning Sustainability Into Real Business Growth: The Sustainable Merch Summit 2026
Sustainability is everywhere right now, but for most apparel decorators and promo professionals, the big question is simple: what actually matters, and how do you turn it into something that grows your business? This week, we’re joined by Jay Busselle and the media partners behind the 2026 Sustaina…
Sustainable Merch That Sells: Real Takeaways from the Summit
This week, we welcome back Jay Busselle of Branded Merch Network for a recap of the 2026 Sustainable Merch Summit and a deeper look at what apparel decorators, promo pros, and print shop owners need to know right now. We break down the biggest lessons from the event, what brands are really asking f…
BELLA + CANVAS x Coachella: Inside the Viral Merch Experience
What happens when merch stops being a giveaway… and starts becoming part of someone’s identity? In this episode of The Collab Connection, Jay and Lauren sit down with Kylee Chun, founder of Klean Studios. Kylee helped plan BELLA + CANVAS’ immersive Coachella activation — where festival merch became…
Jay Busselle on Innovating Print Culture: Leadership, Mentorship, and Marketing in a Changing Industry
In this episode of Printing's Alive, Warren Werbitt and Jay Busselle discuss the evolving challenges in the print industry, focusing on engaging youth and the impact of figures like Gary Vee. They explore bridging communication gaps, adapting to technological changes, and promoting a positive indus…
Printing's Alive: Jay Busselle on Innovating Print Culture: Leadership, Mentorship, and Marketing in a Changing Industry
In this episode of Printing's Alive, Jay Busselle discusses the evolving challenges in the print industry, focusing on engaging youth.
Why Nike & Adidas Win the World Cup (It's Not Just Soccer)
The FIFA World Cup isn't just the biggest sporting event in the world. It's one of the greatest branding masterclasses ever created. In this episode of Collab Connection, Jay Busselle and Lauren Esser explore how brands like Adidas, Coca-Cola, and Nike create emotional connections that go far beyon…
What Food Can Teach Us About Better Brand Experiences
Food has an unusual ability to make people slow down, gather, connect and remember. And some of the world’s smartest brands are paying attention.In this episode of Collab Connection, Jay Busselle and Lauren Esser are joined by Jodie Schillinger, Executive Vice President of Maple Ridge Farms, to exp…
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