# Cory Treffiletti
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6. Cory Treffiletti – agency guy to BlueKai, Oracle and beyond
Cory Treffiletti was an ad major at Syracuse and one of the “lucky ones” — as he says — who know what they want to be early on. Moving to NYC, he joined an agency and was given digital planning responsibilities for major brands such as BMW and CVS just because he’d “been on the Internet.” It w…
Data-driven B2B storytelling: a conversation with Cory Treffiletti, of FIS
Cory Treffiletti is SVP Marketing at FIS, a large fintech company that supplies a lot of the technology used by banks and broader financial institutions; it's also the largest payment processing platform in the world. Cory is a serial entrepreneur, author, columnist, and genuine ad-tech pioneer I’v…
The Marketer's Edge Interview with Cory Treffiletti, Chief Marketing Officer at Rembrand
What We Discussed:
In today's interview with Cory Treffiletti, we discussed a wide variety of issues:
What kind of organization Rembrand is and Cory’s role within the company.
The challenges of traditional video advertising and the need for new solutions.
How Rembrand's AI technology works to iden…
The Scoop on AI Video Marketing with Cory Treffiletti
4x CMO and current Chief Marketing Officer at Rembrand, Cory Treffiletti joined Yes, and Marketing for a deep dive into the ways AI is influencing his data-driven storytelling approach. (Plus, some tough love for execs, a look at his must-try AI tools, and a few life lessons we can all learn from.)
How AI Adds Value for Marketers with Cory Treffiletti
Cory Treffiletti is Chief Marketing Officer for Rembrand, where he focuses on driving digital growth through AI. A veteran CMO and digital marketing thought leader, his work has helped brands of all shapes and sizes navigate various digital disruptions. We discussed all of this and more this week o…
84: Cory Treffiletti is always trying to be a better version of himself
For this week's episode of “Marketing Today,” Alan talks with Cory Treffiletti, CMO of Voicera, a technology company that has created an AI virtual assistant named Eva (Enterprise Voice Assistant). Eva can be invited to meetings and will listen and take notes as well as follow up on identified acti…
Pixel Perfect Pitches: When Ads Play Hide and Seek
Marketing, advertising and most specifically product placement will never go away, but some of the traditional means of marketing will fade. Today we peek into what one company is doing to lead the way for advertisers to market via product placement inside of video post production. Think about al…
The Power of In-Scene Media in Modern Advertising with Cory Treffiletti
In-scene media is not just another ad format but a complete shift in how advertising interacts with content. With in-scene media, marketers have the ability to integrate their product into creator content and consumers are loving it. The data shows a 60% increase in purchase intent after exposure t…
The Future of Video Ads: AI & Virtual Placements Transforming Engagement with Cory Treffiletti
In this episode of Data Planet, host Emma Davis welcomes Cory Treffiletti, Chief Marketing and Digital Officer at Rembrand, to discuss innovative approaches to video advertising. Cory explains how Rembrand leverages AI to create virtual product placements and social content ads, enhancing viewer en…
A whole new way to think about TV advertising
Television has dominated the advertising market for the better part of 75 years, despite an explosion in channels and an entire makeover of the media landscape.
Despite advances in targeting through CTV, we know consumers will skip ads when it’s possible. As a result, TV advertisers are seeing ROAS…
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