# Clotaire Rapaille
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Gilbert clotaire rapaille, known as G. clotaire rapaille, is a French marketing consultant and the CEO and Founder of Archetype Discoveries Worldwide Rapaille is an accomplished author, having published 17 books with topics ranging from Psychology, Marketing, Sociology and Cultural Anthropology.
== Early life and education ==
Rapaille was born in France and immigrated to the United States in the early 80s.
Rapaille attended The Paris Institute of Political Sciences for a degree in Political and Social Sciences and later went on to receive a PhD in Social Psychology from Paris-Sorbonne University.
Memes, Brands, and Missions
Today’s topic is brands vs. memes. I made a transcript as well, using Descript, which you can find below. Apparently I spoke 1751 words in ~11 minutes. Wow, this is a high-leverage way to do “writing”. Also, I begin thoughts with “So…” a lot apparently.Hello and welcome to another episode of the Br…
EP12 Move Up - Book Review
This episode is the review of the book, Move Up: Why Some Cultures Advance and Some Don't by Clotaire Rapaille and Andrés Roemer.
The book explores the various reasons some cultures are open to innovation and people moving up and the link between biology and culture.
Backed up by facts, resear…
Dr. Clotaire Rapaille | Anand Sankaranarayanan | Brandmasters S1E2
Welcome to Brandmasters - a podcast that will bring the unseen side of branding and marketing, featuring insights and inspiration from the world's top thinkers, marketers and brand builders.
In this second episode, we dive into a deep conversation with the legendary Dr. Clotaire Rapaille, cult…
Episode 97 - The Culture Code with Dr. Clotaire Rapaille
Welcome to the Service MVP Podcast! | Episode #97 - The Culture Code with Dr. Clotaire RapailleIn today’s episode of the Service MVP Podcast, America's Service Sales Coach Joe Crisara sits down with one of his greatest heroes in the world of influence and persuasion, Dr. Clotaire Rapaille, the reno…
Microsoft at 50: Nostalgia as a business strategy
Choi Sun-wha
The author is a professor of international business at Dongduk Women's University.
As Microsoft marks its 50th anniversary in 2025, the tech giant is celebrating its storied past while offering a vision of the AI-driven future through a series of commemorative events. Last month, it r…
Richa
In this episode, we hear from Richa (she/her), a Master’s student in Communications with a background in business and marketing. With her current studies and professional experience, Richa brings an informative perspective on practical writing, focusing on the audience, and the value of reading bro…
Psychology & Marketing Expert Dr. Clotaire Rapaille on Why People Make Choices, Culture & Influence
Dr. Clotaire Rapaille, a cultural anthropologist and marketing strategist, has advised global giants like Nestlé, Chrysler, Procter & Gamble, and L’Oréal. Famous for uncovering the subconscious “cultural codes” behind consumer choices, he even influenced the redesign of the Chrysler PT Cruiser. An …
E118: Ben Joffe wants you to move beyond your default cultural lens
Please forward this to ONE friend today and tell them to subscribe here.
In this episode, I am speaking with Ben Joffe, a French native who's lived and worked across Japan, Korea, China, Singapore, Malaysia, Hong Kong, United States, Germany, and currently Portugal. Ben also speaks fluent Frenc…
Mastering WIITT Selling: Why Your "Great Meeting" Didn't Close the Deal with Jeff Cutter
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On this "take two" episode (after a technical mishap lost the first recording), Scott and Mike welcome back Jeff Cutter, founder of WIITT Selling (What Is Important To Them). Jeff breaks down the fundamental flaw in most sales processes: the obsession with our decks, our products, an…
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