AI Agents Are Taking Over. Yahoo Wants to Keep the Links.
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AI is moving beyond answering questions and toward taking action on our behalf. But as agents handle more of the customer journey, what happens to the websites and publishers that m…
Who’s Responsible for What AI Says About Your Brand?
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In this episode of Found in AI, Cassie Clark welcomes back Tommy Landry, founder of Return On Now and author of The Signal and the Source, for a conversation about the connection be…
Google AI Mode Monitoring + Why AI Citations Don’t Equal Recommendations
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Google is expanding AI Mode’s monitoring capabilities, letting users have Google continuously watch the web for new information instead of repeatedly running the same search. In thi…
Are AI Visibility Tools Measuring the Wrong Things?
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In this episode of Found in AI, Cassie Clark talks with Peter Rota, an SEO professional with 15 years of experience, about the rapidly growing market for AI visibility tools — and w…
Google Updates Content Guidance as AI Agents Reshape Search
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AI search is moving beyond citations and recommendations. As consumers use AI to discover businesses (and personal agents begin browsing the web on their behalf), brands need to thi…
Writing for Humans vs. LLMs: What Actually Needs to Change?
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In this episode of Found in AI, Cassie Clark talks with content marketer Ben Hale about what actually changes when you start creating content for AI search — and what doesn't.
Cassi…
Bing's New AI Visibility Data, ChatGPT Citation Shifts & the Attribution Problem
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AI search measurement is getting more sophisticated, but is the data becoming more reliable?
In this week's Found in AI news update, Cassie Clark covers Bing's new Topics Portfolio …
HubSpot's Loop Marketing: Rethinking Marketing for the AI Era
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The traditional marketing funnel no longer reflects how people discover brands. Buyers are turning to AI search engines, social media, podcasts, and trusted voices to research their…
Google AI Search Changes, Walmart's AI Shopping Agents & ChatGPT's Tracking Bug
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What happens after AI search recommends your brand? Does someone click through to your website? Can an AI agent purchase your product? And can you actually measure the traffic you'r…
What Happens to AI Search Visibility When You Rebrand?
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Are marketers so focused on optimizing content for AI search engines that they're forgetting to create content people actually want to read?
In this episode of Found in AI, Cassie C…
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