Introduction to the WCD Initiative and Keynote by Randy J hunt

Randy J. Hunt reflects on expanding his design practice from individual touchpoints to whole businesses and complex marketplaces. Drawing on experiences including Supermarket, Etsy and Grab, the keynote explores design at different scales.

In this session:
• Designing a complete customer experience
• Working across cultures and types of customers
• Creating the conditions for a design team to succeed
• Balancing a coherent vision with participation from others

Recorded at World Class Design Conference 2021. Roles, examples and references reflect the time of recording. This recording includes the event introduction before the keynote.

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Watch on YouTube: https://www.youtube.com/watch?v=vuVu3OrVZ_I