45. What it really feels like to sell your agency - OK COOL’s Ben Gordon tells all to Waypoint’s Matt Lacey

A successful agency founder needs conviction and vision. Sam Fenton-Elstone, the CEO and founding partner of ‘Anything is Possible’ has both in abundance. In this episode of Waypointers, Sam gives our listeners an up-close and personal insight into the journey he’s been on so far, and where he and …

Most of the year, the advertising industry barely registers in the world at large. But that changes as we head into the festive season. Indeed, the first Christmas TV ads increasingly mark the start of this season and conversations about ad creative enter the mainstream. Pretty much everyone has a …

If you ask most agency leaders, very few will claim to enjoy negotiating. Sure, it’s a necessary part of business, but secretly most of them will be wondering how they could do things better. Could they have got negotiated better payment terms; could they have secured a larger remit with a client; …

Driving agency growth depends on a strong leadership team and that includes having a CFO who is deeply embedded within the business. Or at least that’s the way it should be. Despite this being a role that is central to agency success, conversations about what makes for a good CFO, including skillse…