Supply Chain Decoded | Feat. Leo Rodriguez, River Plate Inc

What does it take to grow a logistics company from a single box truck into a thriving omnichannel 3PL—and rebuild it after everything burns to the ground?
In this episode of *Supply Chain Decoded*, Jenni Ruiz sits down with Leo Rodriguez, Vice President of River Plate Logistics, to trace the remarkable story of the family business his mother, Daniela Yvonne Rodriguez, founded more than 30 years ago. What began as local freight and courier work between Los Angeles and San Diego has grown into a nearly 140,000-square-foot operation serving today’s fast-moving retail and e-commerce landscape.
Leo shares how River Plate rose from the ashes of a devastating warehouse fire, evolved from paper-based processes to AI-enabled systems, and maintained the personal relationships that remain essential to great logistics.
They also unpack:
* How tariffs and tighter margins are reshaping decisions for consumer brands
* Why retailers are replacing large purchase orders with smaller, more frequent shipments
* How 3PLs can help brands reduce hidden costs and protect profitability
* Where AI is making the biggest difference in warehouse and transportation operations
* Why successful 3PL partnerships require ongoing collaboration long after implementation
Through every market shift, Leo’s message is clear: technology can surface the answers, but communication, reliability, and true partnership are what keep supply chains moving.
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