GIỚI THIỆU VỀ TẬP NÀY
Is your brand a cultural insider or just a tourist? 🌍🎒
In this episode of The Owlgorithm, JC Perez and David Verjano break down the massive shift from global corporate "vibe" to hyper-local subcultures. We’re diving into why McDonald’s is leaning into the "McMullet" and how the most successful brands in 2026 are trading vanity metrics for high-utility entertainment.
On this week’s agenda:
On this week’s agenda:
🎯 CREATIVE CAMPAIGNS
- The McMullet: Why McDonald’s New Zealand is winning with hyperlocal subcultures.
- LinkedIn x Fernando Mendoza: Proof that your best brand story is already in your community.
- Claire’s ASMR: How to meet Gen Alpha where they live (hint: it’s the format, not just the platform).
- IKEA Sweden’s FRAKTA: The "Point-Of-You" OOH strategy for building distinctive assets.
- Dropbox x Fred again..: Why the "after-experience" is the most overlooked part of your funnel.
🎭 REVIVING A LATIN LEGEND
- We pull back the curtain on the Alvarez Guedes Tribute in Miami. We break down the creative direction, brand identity, and paid media strategy behind turning a comedic cabaret legend into a Vegas-style immersive experience.
🧠 TRIVIA TIME
- How well do you know your marketing history? We test the room on the acronyms and brand moments every creative should know.
📱 THE EVOLUTION OF SOCIAL
- Where is social media actually headed? We dig into the tectonic shifts changing how brands show up and stay connected.
Connect with the hosts:
🌐 Cultura Creative Co:
JC Perez – Co-Founder & Managing Partner at Cultura. Systems guy. Pipeline master. Makes ideas scalable and revenue real.
➡️https://www.instagram.com/livinwithjc/
David Verjano – Head of Marketing & Creatives. Storytelling architect. The voice behind brands that actually move people.
➡️https://www.instagram.com/davidjverjano/
📸 Follow on Instagram: @culturacreativeco
Love the breakdown? Rate us 5 stars on Spotify and let us know: Is the "McMullet" a marketing win or a cultural fumble? 👇
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