Why MSPs Keep Missing Google Workspace Revenue

Most MSPs are overlooking a bigger Google Workspace opportunity than they realize. Charles Weaver and Dan Taylor of Apps EDU break down why Google is not a niche side platform, but a real managed services market hiding in plain sight for schools, nonprofits, startups, professional services firms, and globally distributed businesses. Dan built Apps EDU after moving from enterprise consulting and Microsoft-heavy environments into the Google world. He shares what that shift taught him about support, security, migrations, and the business model behind Google Workspace. He also explains why his team built Workspace Audit, a continuous scanning tool designed to solve the biggest flaw in point-in-time security audits: they go stale fast. You'll discover: Why Google Workspace adoption is far stronger than most MSPs assume, especially in education and among startups The real market numbers behind Google vs. Microsoft across schools, SMBs, and enterprise Why Google Workspace support can be simpler than Microsoft 365, with fewer moving parts and less tool sprawl How MSPs can monetize Google through support agreements, migrations, security audits, backups, and third-party apps Why Chrome browser management, Chromebooks, and identity controls matter more than many MSPs realize Charles and Dan also tackle the practical questions MSPs ask most: Do you need an RMM? Can you keep your single pane of glass? What tools actually carry over from a Microsoft-centric stack? The answer is yes, often more than you think. Dan explains how MSPs can layer Google into an existing service model without starting from scratch, and why the real risk is not complexity. It is dismissing qualified Google prospects before you understand the ecosystem. This conversation is especially valuable if you support SMBs, schools, or vertical markets like legal, dental, finance, or education and want to expand your serviceable market without adding unnecessary overhead. If you've ever passed on a prospect because they used Google Workspace, this episode shows why that decision may be costing you more than you know. Dan Taylor is the founder of Apps EDU, a Google Workspace-focused MSP serving schools and businesses around the world. His team also built Workspace Audit, a multi-tenant security and optimization platform for Google environments. If you want a clearer view of how to support, secure, and profit from the Google ecosystem, this episode is essential listening.