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"Think about your why — and the what you say then can have more impact because it's got what I like to call the story below the story. The why is the message. The why is the meaning. The why is the inner life of that." — Corey Rosen
Your all-hands isn't failing because you're a bad communicator. It's failing because you're communicating information when your team is waiting for a reason to care.
Corey Rosen has spent his career at the intersection of storytelling, performance, and human connection — hosting The Moth Story Slams, teaching at NYU, writing for Comedy Central, and racking up VFX credits on Star Wars and Mission Impossible. When he talks about the mechanics of story, he's not speaking from a TED Talk. He's speaking from thousands of hours watching real humans connect, freeze, recover, and earn a room.
In this conversation, Corey breaks down why leaders who've mastered the data haven't mastered the room — and what the "story below the story" actually does to the human brain when a leader is willing to tell it.
What you'll take away from this conversation:
- Why your team doesn't have a data problem — they have a meaning problem, and storytelling is the fix
- The "story below the story" framework: how to find the why underneath any communication so it actually lands
- What mirror neurons tell us about why authentic stories build trust faster than polished presentations ever will
- Why the perfect all-hands presentation might be working against you — and what Moth Story Slam audiences reveal about vulnerability as a leadership superpower
- The one shift that turns an ordinary moment (yes, even planting flowers) into a story that builds real connection with your team
If your team is performing but not connecting — if your communication is technically correct but emotionally empty — this episode names exactly what's missing.
#H2H #RelationshipDrivenGrowth #StartupLeadership #B2BRelationships #CompanyCulture
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You can connect with Corey Rosen here:
@storyrosen (instagram, tiktok)
You can connect with Karl Pontau here:
www.thehumanconnectionpodcast.com
https://www.linkedin.com/in/kpontau
https://www.youtube.com/channel/UCUbf_bDWwB9KVrFn5Sj3u2w?sub_confirmation=1
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