GIỚI THIỆU VỀ TẬP NÀY
In this episode of The Funnel, we explore how Adobe Experience Platform can enhance customer experiences within media and entertainment. From improving customer lifetime value to AI’s impact, hear from Blue Acorn iCi expert Katie Klein on how leading streaming and media platforms can utilize Adobe Experience Platform to enhance customer experiences.
During the episode, listeners will uncover:
- Key challenges brands face in the streaming audio and video space
- Proven strategies to minimize churn in subscription and membership-based models
- How Adobe Experience Platform bridges the gap from ad impression to customer action
Here are a few acronyms you’ll hear throughout the episode:
CLTV: Customer lifetime value
CSAT: Customer satisfaction score
CTV: Connected TV
ML: Machine learning
NPS: Net promoter score
OLV: Online video
Stat Sig: Statistical significance
VOC: Voice of the consumer
Follow Blue Acorn iCi on LinkedIn: https://www.linkedin.com/company/blue-acorn-ici/
Follow Guest Katie Klein on LinkedIn: https://www.linkedin.com/in/kleinkatie/
Read Katie’s blog: https://experienceleague.adobe.com/en/perspectives/data-in-value-out-from-use-cases-to-real-time-cdp-value
Listen to her Adobe Experience League webinar: https://reg.adobe.com/flow/adobe/skill/sessions/page/catalog/session/1748563687471001PoHi
