00:00:00Introduction and episode premise
00:01:20The content cliché bingo card idea
00:06:20— The bid that never arrived: a courier story
00:10:00— Marketers are problem solvers at heart
GIỚI THIỆU VỀ TẬP NÀY
The Built Environment Marketing Show hosted by Ayo Abbas, strategic marketing consultant from Abbas Marketing. Book an intro call with Ayo
Today's episode is all about what actually happens when things go sideways midway through marketing execution? In this episode, I get honest about two moments where marketing didn't go to plan — a content cliché bingo card for a campaign that was derailed by Wi-Fi not working and a bid submission that never arrived thanks to an incident......
Both carry real lessons about margins of error, adaptability, and how constraints often spark the best creative thinking. If you've ever had to pivot fast and figure it out on the fly, this one's for you.
ResourcesContent Cliche Bingo Interactive App
About the showThe Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
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