GIỚI THIỆU VỀ TẬP NÀY
In this episode of The Ad Project, Joe and Maarja discuss the latest Amazon Ads algorithm changes shaking up Sponsored Products
Key takeaways:
- Auto campaigns now account for nearly 40% of impressions, with broad match also climbing.
- Exact match still drives the highest conversion rates (>20%), but its share is shrinking.
- CPCs are rising on broad (+20% YoY) while auto remains cheapest.
- Amazon is weighting “Loose Match” and “Substitutes” more heavily within auto targeting.
- Advertisers should balance discovery and efficiency: run auto/broad with strong negatives, harvest winners into exact/phrase, and monitor impression share shifts.
Adapt your strategy now—the balance between efficiency engines (exact) and discovery engines (auto/broad) is the new reality of Amazon Ads.
👉 Follow, subscribe, and connect with us on LinkedIn and at adadvance.com to catch future episodes.
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They explore:
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In this special episode, recorded live at Amazon Live’s NYC studios, Joe Shelerud sits down with Destaney Wishon of BTR Media to explore:
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Key takeaways
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Episode 170 of The Ad Project was recorded at Amazon Live Studios in New York City, where Joe Shelerud sat down with Destaney Wishon (BTR Media) and Jennyfer Guone (Amazon Ads) to discuss the launch of Creative Studio, announced at Amazon Accelerate.
What you’ll learn in this episode:
How Creative…
Tuyên bố miễn trừ trách nhiệm: Podcast và tác phẩm nghệ thuật được nhúng trên trang này là của Ad Advance, là tài sản của chủ sở hữu và không được liên kết hoặc xác nhận bởi Listen Notes, Inc.
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