GIỚI THIỆU VỀ TẬP NÀY
Shamir Duverseau, co-founder of Smart Panda Labs and former marketing leader for brands including Disney, Marriott, Southwest Airlines, and NBC Universal, discusses how organizations can dramatically improve digital marketing performance by focusing on the often-overlooked post-click experience. Duverseau explains that while many companies invest heavily in advertising and customer acquisition, conversions are won or lost after consumers arrive on a website, where poor user experience, organizational silos, and misalignment between marketing, IT, product, and data teams create friction that drives potential customers away. He explores the “Bermuda Triangle” challenge of cross-functional collaboration, the growing impact of AI on customer experience, and why achieving an “Amazon-level experience” requires strategic communication, technical integration, and continuous optimization, along with insights on customer journey optimization, conversion rate improvement, digital transformation, marketing technology, and user experience strategy.
