Lead Nurturing in Higher Education

In this episode, our experts in higher education marketing share their insights on how getting beyond email into a dynamic, multichannel lead nurturing effort can make a huge impact on your enrollment rates. 

Key insights from the episode:

• You want to be where your students are. Test into channels like social, video, and text messaging.
• Personalized experiences are crucial. Use segmentation and personalization tools to cater to unique buyer challenges and needs.
• Have clear goals for success, but know what bad performance looks like, too. You'll know when to pull the plug. 
• Marketing is not a lone wolf. Build consensus with your admissions teams and agency partners to avoid any missteps. 

Don't set it and forget it with your lead nurturing campaigns. You're probably leaving enrollments - and long term relationships with great students - on the table.