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Soda is one of the hardest categories to break into, where a few legacy giants dominate shelf space. Yet Poppi, the prebiotic soda company, turned a Texas farmers' market side hustle into a $1.95 billion sale to PepsiCo. On Term Sheet, Fortune's Allie Garfinkle sits down with co-founder Allison Ellsworth to unpack how she cracked the Gen Z code, how she turned three-day TikTok trends into lasting demand, and why incumbents are still struggling to win over the next generation of soda drinkers.
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Tìm kiếm các tập trước của Term Sheet.
CÁC TẬP KHÁC TRONG PODCAST NÀY
Claire Zau spent six years in venture capital and became the youngest investor to make partner at GSV. Then she did something very few other VCs were doing: she started posting social media videos about AI to inform the general public. A year, 337,000 followers and 1.6 million likes later, Lightspe…
What is the secret to raising world-class leaders? In this episode, Fortune’s Allie Garfinkle sits down with Esther Wojcicki, the legendary educator and "Godmother of Silicon Valley." As the mother of three high-achieving daughters—including the former CEO of YouTube and the founder of 23andMe—Esth…
Gabe Stengel studied computer science at Princeton and started his career as an investment banking analyst at Lazard. Then he did something a lot of bankers think about but never do: he quit at 23 to build the AI that would automate his old job. After 30 VC passes and two grueling years, his compan…
Approximately nine out of every ten net new jobs in America come from small businesses, yet they shoulder over $81 billion a year in federal paperwork. As more Americans launch their own businesses, the back office is buckling under the weight.In this episode, Josh Reeves, cofounder and CEO of Gust…
American agriculture is the backbone of the U.S. economy, yet the average farmer earns only 5 cents of every dollar spent on food. With an almost 50% spike in bankruptcies of U.S. farms and margins thinner than ever due to falling revenues and rising production costs, the agricultural economy is fa…
Tuyên bố miễn trừ trách nhiệm: Podcast và tác phẩm nghệ thuật được nhúng trên trang này là của Fortune Magazine, là tài sản của chủ sở hữu và không được liên kết hoặc xác nhận bởi Listen Notes, Inc.
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