Putting purpose at the heart of brand and culture

Brendan Fludd, Group CRM Director at Chalhoub Group, lets us in on the secret to true customer centricity in this episode of Techforce. He tells us about how the retail giant makes every customer experience unforgettable and explains how AI and the ethics of gathering customer data is changing the …

Mukesh Kumar and Matthew Lambert from Salesforce talk to us about how they help businesses tackle digital transformation in this episode of Techforce. They tells us about their work in Salesforce’s partner ecosystem and how it’s helping to create the transformation leaders of tomorrow. 

Saud Al Sumait, the Deputy CEO at Drops Group, and Bernadette Geagea, Director of Customer Care at Majid Al Futtaim, reveal the seemingly obvious but seldom practised principle of successful digital transformation initiatives in this episode of Techforce. The retail leaders discuss the unique chall…

Sophie Simpson, Founder and Managing Director of award-winning communications agency Atteline, talks to us about her long and illustrious career working in PR in this episode of Techforce. She tells us about how she supports some of the biggest brands in the GCC and deliberate decisions she’s made …