Revalue Makes Values-Aligned Investing More Human

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Devin: What is your superpower?

Michelle: I think of myself as having the superpower of a translator. I really thrive in doing curious, deep listening when I’m with people, and when you are in a mindset to listen, I think you can collect data at a rapid pace.

Values-aligned investing becomes more accessible when advisors start with people’s values instead of their account balances.

That is the work Michelle Hoexum leads as CEO of Revalue, a Registered Investment Advisory firm and Purpose Built 100 winner. During this episode, Michelle explained how Revalue grew from early work in community impact investing into a fast-growing firm helping individuals, organizations and nonprofits align money with purpose.

The traditional financial industry often leaves people out until they have accumulated enough wealth to qualify for service. Revalue chose a different path.

“We became very accessible to people in the sense that we had no account minimums,” Michelle said. “So, we would accept people that the industry was leaving behind.”

That commitment shows up in practical ways. Revalue helps clients consider public market investing, patient capital in their own communities and the deeper question of what money is for. Michelle described a client experience built around education, partnership and healing.

Revalue is proud to be ranked #26 on the 2026 PurposeBuilt100™ list, recognizing America’s fastest-growing mission-driven companies—proof that values-aligned investing and meaningful growth can go hand in hand. Meet the Class of 2026 — see the full list of winners →

“A lot of clients come to us with guilt, just a lot of baggage around money,” she said. “We are able to break down the value of money or wealth into what we call the 10 forms of capital, which really gets its roots from permaculture.”

That permaculture influence helps Revalue think in systems. Instead of chasing only the fastest financial return, the firm looks for long-term yield across multiple forms of capital, including social, natural, cultural, health and financial capital.

For Michelle, that work begins inside the company. “Our strongest litmus test is our internal team culture,” she said. “Without internal team culture, we can’t deliver then that same strategy to our clients.”

I was struck by how much of Revalue’s model challenges the assumptions baked into wealth management. The firm does not simply ask clients how much money they have or how much risk they can tolerate. Michelle wants to understand what matters to them.

“This is your money,” she said. “You should never feel stupid about something that you worked very hard for.”

That simple sentence captures the heart of Revalue’s work. Financial wellbeing should not belong only to people who already feel confident with money. Revalue is showing that investing can be values-aligned, community-centered and deeply human.

tl;dr:

Revalue helps clients align investments with values, community impact and long-term regenerative thinking.

Michelle Hoexum emphasizes no account minimums, making financial wellbeing more accessible to people.

Money conversations at Revalue include healing guilt, building confidence and honoring personal agency.

Permaculture shapes the firm’s systems approach to wealth, culture and multiple forms of capital.

Michelle’s superpower, curious translation, turns deep listening into purpose-driven strategy and action.

How to Develop Curious Translation As a Superpower

Michelle describes her superpower as being “a translator,” grounded in “curious, deep listening.” She explained, “When you are in a mindset to listen, I think you can collect data at a rapid pace.” Her gift is connecting those data points into “a purpose-driven way of executing on those missions and values,” helping people see the systems they are part of and the strategies available to them. She said that “having that vision around what’s possible and how to connect those dots” is what gets her out of bed in the morning.

Michelle’s path illustrates that power. After earning a finance degree, she worked in international banking in Chicago but felt drawn to food and moved to New York hoping to become a pastry chef. People did not understand the leap. She kept iterating, eventually combining food, PR, nonprofit storytelling and finance. Later, through her business Propeller, she helped creative entrepreneurs who had brilliant ideas but lacked business skills. Those experiences now help her understand purpose-built founders and the impact investments Revalue supports.

Practice curious, deep listening before offering advice or solutions.

Collect the data points people reveal through stories, values and context.

Look for patterns across systems instead of treating problems in isolation.

Translate what you hear into a purpose-driven strategy people can act on.

Keep iterating when others do not understand your path or idea.

Use story sharing to build trust, community and understanding.

Harness who you are instead of trying to copy someone else’s superpower.

Find aligned people who strengthen your gifts and help them grow.

By following Michelle’s example and advice, you can make curious translation a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.

Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!

Guest Profile

Michelle Hoexum (she/her):

CEO, Revalue

About Revalue: Revalue, is a Registered Investment Advisory firm, that lives at the edge. The fertile boundary where life takes hold. It is here, at this edge, that we are growing into the fullest expression of what’s possible: where more people reach the resources they need, grow deeper roots, and live abundance.

We lead regeneratively, using the wisdom of permaculture to inform how we think, plan, and grow. Observing before acting, working with what’s already alive in a system rather than against it, designing for the long yield, not the quick one. We love to serve, and service means honoring sovereignty: every person we work with holds their own agency, their own path, their own way of defining a life well-lived. Our role is to help heal. Be it money stories, or the flow of capital for the collective good, for humanity, with humanity.

We hold that true wealth is multidimensional, made up of many forms of capital. Social, natural, cultural, spiritual, material, intellectual, health, attention, built, and financial. These multiple forms of capital are important because a whole life is not built from one root alone. We center on healing, recognizing that how capital has moved in the past has often left depletion in its wake. Our work is to help it flow differently, replenishing what it touches rather than extracting from it.

There is no single right way to grow. We honor many paths. Revalue holds space for all of them, the way a healthy edge holds many species at once, each thriving because of, not despite, its neighbors.

Website: revalueinvesting.com

LinkedIn: linkedin.com/company/revalueinvesting/

Biographical Information: I live in a 100-year-old house with floors made from then 100 yr old trees. So, every day I am grounded in old growth forest wisdom. My chocolate lab, Albert, is my constant companion and helps me build real community with my neighbors. He reminds me of curiosity and generosity every day.

LinkedIn: linkedin.com/in/michelle-hoexum-699b926/

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