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According to SuperData Research, a leading provider of games and interactive media intelligence, VR should become a $30.5 billion in the next 5 years. But getting there is far from guaranteed and anything but simple. We spoke to Stephanie Llamas, Director of Research and Consumer Insights and Head of VR+AR strategy at SuperData, about the challenges VR faces in the coming years and what it will take for the new technology to go mainstream.
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CÁC TẬP KHÁC TRONG PODCAST NÀY
What will be the next iPhone? Is the tech industry "bundling", "unbundling", or both? What impact will AI, AR/VR, & the "app-ification" of media have on the global landscape? How will brands adapt?
IPG Media Lab's Adam Simon took the time to sit with us to discuss these questions & more
StartApp's Director of Virtual Reality, Ariel Shimoni, joined us to talk about living your dream & the state of virtual reality, where it is headed, and why the hype may be too far ahead of where the technology is today.
For VR to grow in ways that make sense for companies & brands & advertisers who look to monetize the medium, we're going to need to understand a lot more about user behavior & action. To begin, we talked to Alexander Haque, CEO of Retinad, a VR analytics company, about being on the cutt…
It often feels like the continual trade off for any consumer product – the balance between maximizing customer experience vs. driving product revenue. Getting that balance right becomes even trickier, of course, when you consider the continual maturing and benefits of Big Data. We spoke with Niraj …
Tuyên bố miễn trừ trách nhiệm: Podcast và tác phẩm nghệ thuật được nhúng trên trang này là của StartApp, là tài sản của chủ sở hữu và không được liên kết hoặc xác nhận bởi Listen Notes, Inc.
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