GIỚI THIỆU VỀ TẬP NÀY
Today in the business of podcasting:
- Podscribe’s Q3 benchmark report finds geography is the strongest targeting signal for podcast ad results, followed by a recent visit to the advertiser’s website and its Buyer Power Score.
- The Podcast Study 2026 finds only 8.6% of listeners would accept more ads to keep a podcast free, while 54.8% say shows already carry too many.
- Right Side Up’s Krystina Rubino shares how a podcast host halved her rate for a fertility brand, and why bespoke deals still run on one-to-one relationships.
- Media, Built’s Steve Raizes argues Spotify’s Joe Rogan renewal buys the right to sell him rather than an exclusive, and what that means for ad sales across platforms.
- ADOPTER Media’s Adam McNeil explains how a brand’s place on the adoption curve should shape how it buys podcast ads.
To find links to these, and every article covered in today’s episode, click here. You can also subscribe to The Download’s newsletter to receive the full issue straight to your email inbox every day.
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CÁC TẬP KHÁC TRONG PODCAST NÀY
Today in the business of podcasting:
Tom Webster breaks out the political findings from The Podcast Landscape 2026, including how Americans feel about politicians as podcast guests and whether those appearances could sway midterm voters.
A Wondery and SmithGeiger study of 3,000 U.S. adults finds 8…
Today in the business of podcasting:
Apple Podcasts product manager Ted Hosmann explains how video podcasts work over HLS at the IETF’s HLS Interest Day. He says top shows have grown their audience more than 20% on average since adding video, and Apple has also quietly acqui-hired members of the t…
This week Tom Webster looks at how podcast consumers feel about politics in podcasting as the midterms approach, drawing on the politics chapter of The Podcast Landscape 2026 and, for the first time, what moved since last year.
Tom gets into:
How the podcast audience compares to the country by par…
Today in the business of podcasting:
The Podcast Study 2026 from Strategic Solutions Research and Point-To-Point Marketing finds new revenue opportunities beyond the traditional podcast ad. Nearly half of the 1,205 U.S. podcast consumers surveyed would join a free VIP club, and 46.7% have bought m…
Tuyên bố miễn trừ trách nhiệm: Podcast và tác phẩm nghệ thuật được nhúng trên trang này là của Bryan Barletta, là tài sản của chủ sở hữu và không được liên kết hoặc xác nhận bởi Listen Notes, Inc.
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